Instant delivery of marketing messages to customers triggered upon customer behaviors in real-time such as page views, clicks, social interactions, location, etc., is at the bleeding edge of today’s marketing tech. Watching all activity generates a lot of data that might indicate customer preferences and readiness to buy something. But as many marketers have found… Read More
Recently Datawatch Corporation and Loyalty Builders Inc. presented a joint webinar titled Harnessing your Retail Data to Raise Revenue. This video (31 minutes) is the Loyalty Builders part of the webinar. To view the webinar, please click here. After a very short introduction to Loyalty Builders, its customer profile and its value proposition, the presentation… Read More
Our many customers know that what we do works. But if you’re wondering just how we stack up against the others or even your own status quo, take a moment to review our most recent infographic. We’ll share with you the top 10 ways we will help you outperform your existing analytics solution for targeted… Read More
Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every… Read More
Are you ready to see just how much you know about personalized marketing? Take our quiz and upon completion you’ll be entered into a drawing to win a $50 Amazon gift card (prize offer expires on Friday, June 12, 2015)! Challenge your knowledge today and you just might be shocked at what you learn! Click… Read More
Predictive analytics improves marketing results. That’s hard to dispute these days, but it’s not quite right. Relevant messaging and attractive offers improve marketing results. Predictive analytics has the “potential” to help. It’s only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all… Read More