Find Best Customers for Any Product

  • Are you numbing customers with too many communications?
  • Are you annoying them with too many irrelevant offers?
  • Are you spending too much on customers who are not going
    to buy anything?

Time to be smarter and more effective.

With Loyalty Builders’ predictive metrics and scores for each of your customers, you can target the ones likely to be most receptive to each specific promotion.

This will increase your return while lowering the cost of your campaigns.

For example, we can:

  • Use Re-sell and Cross-sell Probabilities to target the most suitable customers for specific product promotions.
  • Use Offer Scores to find the right customer list for any product category or group of products.
  • Use each customer’s Expected Value to decide who is worth mailing a catalog, getting a sales call, or other expensive communication.
  • Target a few different groups with slightly different offers, images, or incentives based on Loyalty and Risk scores.


Loyalty Builders fits seamlessly into existing marketing programs. We just make them perform better. No big data projects, customer profiling, or analytic exercises necessary, and nothing to install. We generate customer predictions automatically from your basic transaction data, and use that insight to deliver actionable campaign lists and customer files that drive your marketing systems.


Loyalty Builders’ customer scores are always available for every active customer, so you can generate campaign lists or individual product recommendations on-demand, any time, as often as needed.