News & Opinions

Predictive analytics brings science to retail marketing. Along with personalization and precision targeting to maximize campaign ROI, customer retention is a perfect use case for predictive analytics, and arguably its the most important. Customer retention is an overarching name for several key use cases designed to improve lifetime value and reduce customer churn. Here are… Read More

Predictive analytics brings science to retail marketing. It enables targeted marketing campaigns for increased revenue lift and there are many customer retention use cases, but personalized marketing is one of the most popular uses of predictive analytics. Personalization increases conversion rate by presenting relevant content to each customer. Retailers often promote products that they want… Read More

Predictive analytics brings science to retail marketing. Along with personalization and customer retention, marketing campaign return on investment (ROI) is one of the most popular uses of predictive analytics, particularly in expensive channels, such as digital advertising, print direct mail, and enhanced customer service. Predictive analytics increases ROI by increasing the odds of targeting the… Read More

If you’ve ever been asked to evaluate technologies for segmenting and analyzing customers, you’ll probably be shown beautiful visualizations or maybe enticed by highly useful metrics, such as customer buying predictions for different products, expected spending by customer, or risk of churn. At some point, you will ask the vendor how is it done, and… Read More

We’ve seen an explosion of new tools and techniques for predictive customer analytics in the retail sector. This is not surprising considering the advantages of using predictive customer data to plan, segment, target, and personalize marketing campaigns. Predictive analytics is proven to show measurable lift in conversion rate and margin dollars, but only works as… Read More