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When predicting customer interest, accuracy and scale matter
The 80/20 Rule and Customer Experience
PREDICTIVE ANALYTICS IN RETAIL CASE #303: IMPROVE CUSTOMER RETENTION
PREDICTIVE ANALYTICS IN RETAIL CASE #202: IMPROVE YOUR PERSONALIZATION
PREDICTIVE ANALYTICS IN RETAIL CASE #101: IMPROVE YOUR MARKETING ROI
Retail Customer Analytics: The dirty little secret
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The Science of Intervention Marketing
The Absolute Simplest Way to Target and Personalize Marketing Communications for Extraordinary Revenue Lift
How to Grow Revenue with Cross-sell
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Business Benefits of Customer Segmentation
The Worm’s Eye View
How to get the second sale
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What’s better? Multivariate or A/B Testing?
Loyalty Builders Launches Multivariate Testing Service
Customer Segmentation and Customer Migration
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