Loyalty Builders’ Marketing Lift Service (MLS) is used by marketers at retailers, consumer products and services companies, B2B suppliers, and others to predict when each of their customers will be ready to buy, and what they are most likely to buy next. This information is used to improve targeting of direct marketing campaigns and make personalized product recommendations to customers. Whether a personalized recommendation is needed on-demand for a customer browsing an e-commerce site, or the right individualized offer is needed for thousands or millions of customers all at once, as when executing a variable e-mail or direct mail campaign, Loyalty Builders is the fast, simple way to put the answers at your fingertips.