About Us

Loyalty Builders was founded by Dr. Mark Klein and Dr. David Meeker who combined research at the University of New Hampshire with experience building analytics companies and products, such as the popular Forest & Trees. Today Loyalty Builders is a leader in a new breed of automated, service-oriented predictive customer analytics. Our approach typically is more accurate, yet a small fraction of the time and cost of any other approach. Our mission is to make predicting the purchasing behavior of each customer as automated as scheduling emails, and to enable marketers to personalize product recommendations and lifecycle-sensitive offers across all channels. While others recommend best sellers to everyone or try to group customers into segments, Loyalty Builders clients make the 1:1 recommendations and offers that get the attention of individuals, bring customers back, and motivate more buying.

Leadership

Peter Moloney

Chief Executive Officer

As CEO of Loyalty Builders, Peter Moloney applies his extensive background in marketing, business strategy and development, and enterprise software technology to guide the company and bring the magic of its technology to more marketers. Prior to Loyalty Builders, he was managing director at Strategic Angels, a strategic advisory service to enterprise software vendors and investors. He was vice president of corporate development at Progress Software where he executed over a dozen acquisitions from strategy development through integration. He has held senior product management and marketing positions at Progress and Scitex America (now part of Kodak) and was CEO of Ideabank, a marketing services provider with clients including Sony and several mid-size technology vendors.

As CEO of Loyalty Builders, Peter Moloney applies his extensive background in marketing, business strategy and development, and enterprise software technology to guide the company and bring the magic of its technology to more marketers. Prior to Loyalty Builders, he was managing director at Strategic Angels, a strategic advisory service to enterprise software vendors and investors. He was vice president of corporate development at Progress Software where he executed over a dozen acquisitions from strategy development through integration. He has held senior product management and marketing positions at Progress and Scitex America (now part of Kodak) and was CEO of Ideabank, a marketing services provider with clients including Sony and several mid-size technology vendors.

Judy Gern

Chief Marketing Officer

Judy leads all marketing efforts for Loyalty Builders, including go-to-market strategy, demand generation and thought leadership. She is also the founder of Agile Chief Marketer, a consultancy specializing in insight-driven strategies that accelerate customer acquisition, shorten sales cycles and reduce churn. Prior to AgileCMO, Judy held leadership roles at Carat (Dentsu Aegis Network), Constant Contact and most recently QuickPivot (Vericast), where she led the company’s Strategic Services team. Judy is best known in the industry as the founder of Adroit, a pioneering Dynamic Creative Optimization (DCO) platform acquired by MediaMath in 2010. Judy has been named a “Biggest Marketing Hire” by iMedia Connection, and holds a patent for dynamic online advertisement creation and management. She is a graduate of the University of Rochester and enjoys playing USTA and club tennis.

Judy leads all marketing efforts for Loyalty Builders, including go-to-market strategy, demand generation and thought leadership. She is also the founder of Agile Chief Marketer, a consultancy specializing in insight-driven strategies that accelerate customer acquisition, shorten sales cycles and reduce churn. Prior to AgileCMO, Judy held leadership roles at Carat (Dentsu Aegis Network), Constant Contact and most recently QuickPivot (Vericast), where she led the company’s Strategic Services team. Judy is best known in the industry as the founder of Adroit, a pioneering Dynamic Creative Optimization (DCO) platform acquired by MediaMath in 2010. Judy has been named a “Biggest Marketing Hire” by iMedia Connection, and holds a patent for dynamic online advertisement creation and management. She is a graduate of the University of Rochester and enjoys playing USTA and club tennis.

Adam Feiner

Vice President of Sales

Adam has 25+ years of experience in entrepreneurial leadership and strategic and tactical sales & marketing. He brings knowledge of digital, multichannel and data-driven marketing through SaaS and enterprise sales leadership to his role as Vice President of Sales at Loyalty Builders. Adam has been part of four acquisitions including Natural Intelligence to Snyder Communications in 1999, e-Dialog to GSI Commerce in 2008, GSI Commerce to eBay Enterprises in 2011 and First Fuel to Tendril in 2019. He joined the company, as a consultant, in 2017 and is known to take an active role in fostering strong corporate cultures. He can often be found organizing events on Fun Clubs.

Adam has 25+ years of experience in entrepreneurial leadership and strategic and tactical sales & marketing. He brings knowledge of digital, multichannel and data-driven marketing through SaaS and enterprise sales leadership to his role as Vice President of Sales at Loyalty Builders. Adam has been part of four acquisitions including Natural Intelligence to Snyder Communications in 1999, e-Dialog to GSI Commerce in 2008, GSI Commerce to eBay Enterprises in 2011 and First Fuel to Tendril in 2019. He joined the company, as a consultant, in 2017 and is known to take an active role in fostering strong corporate cultures. He can often be found organizing events on Fun Clubs.

Maggie Wells

Director of Business Development

Maggie has built her business development career on the cutting edge of technology and has been launching products and companies in digital media and advertising technology for over 15 years. She is also an independent consultant and a lecturer in Marketing at Rice University in Houston. Maggie’s previous roles include VP, Publisher Solutions at Connatix, the leading native video monetization and syndication platform and Global Marketing & Operations Director for The Economist Group. Maggie graduated with distinction from the University of Rochester with a BS in Mechanical Engineering and received her MBA from the University of Chicago with concentrations in Finance, Marketing and Economics.

Maggie has built her business development career on the cutting edge of technology and has been launching products and companies in digital media and advertising technology for over 15 years. She is also an independent consultant and a lecturer in Marketing at Rice University in Houston. Maggie’s previous roles include VP, Publisher Solutions at Connatix, the leading native video monetization and syndication platform and Global Marketing & Operations Director for The Economist Group. Maggie graduated with distinction from the University of Rochester with a BS in Mechanical Engineering and received her MBA from the University of Chicago with concentrations in Finance, Marketing and Economics.

Brian Jenkins

Vice President of Development

In his role as vice president of development and CTO, Brian Jenkins is responsible for the technology infrastructure at Loyalty Builders. Jenkins has more than 20 years of technology. Prior to joining Loyalty Builders, Jenkins was the director of development and chief architect at Newmarket International where he produced an application development system for Windows which was used to create Delphi, the most widely used group sales system for the hospitality industry. In the early 1990s, he wrote the first Windows graphical report writer for the award-winning EIS product — Forest & Trees — by Channel Computing. Jenkins received his B.S. in Computer Science from San Francisco State University and is a Microsoft Great Plains Certified Integration Developer.

In his role as vice president of development and CTO, Brian Jenkins is responsible for the technology infrastructure at Loyalty Builders. Jenkins has more than 20 years of technology. Prior to joining Loyalty Builders, Jenkins was the director of development and chief architect at Newmarket International where he produced an application development system for Windows which was used to create Delphi, the most widely used group sales system for the hospitality industry. In the early 1990s, he wrote the first Windows graphical report writer for the award-winning EIS product — Forest & Trees — by Channel Computing. Jenkins received his B.S. in Computer Science from San Francisco State University and is a Microsoft Great Plains Certified Integration Developer.

Bill Vorias

Vice President of Technical Services

As vice president of technical services, Bill Vorias is responsible for delivering predictive analytics and marketing insights to our customer base. For several customers, his team of database experts, mathematicians and marketing specialists also handle many aspects of campaign execution. Vorias has worked in numerous industry verticals, from insurance and casualty to the gaming industry, so he is able to bring a remarkable combination of statistics and marketing skills to our customers’ marketing efforts. Vorias hold a B.S. in interdisciplinary mathematics with a concentration in statistics from the University of New Hampshire as well as having considerable graduate-level work in statistics.

As vice president of technical services, Bill Vorias is responsible for delivering predictive analytics and marketing insights to our customer base. For several customers, his team of database experts, mathematicians and marketing specialists also handle many aspects of campaign execution. Vorias has worked in numerous industry verticals, from insurance and casualty to the gaming industry, so he is able to bring a remarkable combination of statistics and marketing skills to our customers’ marketing efforts. Vorias hold a B.S. in interdisciplinary mathematics with a concentration in statistics from the University of New Hampshire as well as having considerable graduate-level work in statistics.

Irena McCue

Director of Account Services

As director of account services, Irena is responsible for supporting our customers in their direct marketing efforts. She works with customer teams to develop innovative approaches utilizing marketing analytics to increase sales volume from existing customers through multiple channels including print, email, call centers and sales reps. Irena is an entrepreneurial problem solver with 15+ years of global experience in leading cross-functional teams in customer analytics, customer retention, international operations, database marketing, mergers and acquisitions. Prior to joining Loyalty Builders Irena worked with or for companies like Irving Oil, Hewlett Packard, Procter & Gamble, Dunkin’ Donuts, Ford, Chevron, Gulf Oil, Super Valu, and LL Bean. She holds a B.S. in Business Administration from the University of Latvia and an MBA from Babson College.

As director of account services, Irena is responsible for supporting our customers in their direct marketing efforts. She works with customer teams to develop innovative approaches utilizing marketing analytics to increase sales volume from existing customers through multiple channels including print, email, call centers and sales reps. Irena is an entrepreneurial problem solver with 15+ years of global experience in leading cross-functional teams in customer analytics, customer retention, international operations, database marketing, mergers and acquisitions. Prior to joining Loyalty Builders Irena worked with or for companies like Irving Oil, Hewlett Packard, Procter & Gamble, Dunkin’ Donuts, Ford, Chevron, Gulf Oil, Super Valu, and LL Bean. She holds a B.S. in Business Administration from the University of Latvia and an MBA from Babson College.

Loren David Meeker, Ph.D.

Advisor

In his role as chief mathematician, Dr. Meeker is focused on the development of Loyalty Builders’ mathematical models. Dr. Meeker’s academic research involves the application, adaptation, or development of mathematical tools within collaborative investigations of social, financial, biological, and physical systems. In 1991 he became a member of the Climate Change Research Center at the University of New Hampshire (UNH) where he was responsible for the mathematical and statistical components of the Center’s paleoclimate and atmospheric chemistry investigations. Dr. Meeker joined the UNH mathematics faculty in 1971 and served as chair of the mathematics department in 1990 and 1991. He has been a visiting professor at various universities in the UK, Scotland, Brazil and Australia and previously served as a member of the Rutgers University mathematics department. Dr. Meeker has also authored and co-authored over 85 peer-reviewed publications. Previously a rider on the rodeo circuit, Dr. Meeker received a Ph.D. in mathematics from Stanford University.

In his role as chief mathematician, Dr. Meeker is focused on the development of Loyalty Builders’ mathematical models. Dr. Meeker’s academic research involves the application, adaptation, or development of mathematical tools within collaborative investigations of social, financial, biological, and physical systems. In 1991 he became a member of the Climate Change Research Center at the University of New Hampshire (UNH) where he was responsible for the mathematical and statistical components of the Center’s paleoclimate and atmospheric chemistry investigations. Dr. Meeker joined the UNH mathematics faculty in 1971 and served as chair of the mathematics department in 1990 and 1991. He has been a visiting professor at various universities in the UK, Scotland, Brazil and Australia and previously served as a member of the Rutgers University mathematics department. Dr. Meeker has also authored and co-authored over 85 peer-reviewed publications. Previously a rider on the rodeo circuit, Dr. Meeker received a Ph.D. in mathematics from Stanford University.

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Main Offices

Loyalty Builders, Inc.
210 Commerce Way, Suite 250
Portsmouth, NH 03801

603.610.8800

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