Instant delivery of marketing messages to customers triggered upon customer behaviors in real-time such as page views, clicks, social interactions, location, etc., is at the bleeding edge of today’s marketing tech. Watching all activity generates a lot of data that might indicate customer preferences and readiness to buy something. But as many marketers have found… Read More
Even though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so. They understand that by offering each customer the product or products they are most likely to buy at that time, they will generate considerably more revenue. But figuring out just… Read More
Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need some sort of advanced customer analytics to predict customer… Read More
Loyalty Builders’ Marketing Lift Service (MLS) is used by marketers at retailers, consumer products and services companies, B2B suppliers, and others to predict when each of their customers will be ready to buy, and what they are most likely to buy next. This information is used to improve targeting of direct marketing campaigns and make… Read More
How many marketing technology vendors say they help you personalize your messaging to your customers? Um, hundreds perhaps? Maybe all of them? The problem is, most of them do not personalize marketing. The first gotcha is the analytics. Personalized messages and offers can work like magic to lift returns, but only if they truly interest… Read More
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I’m not talking about inserting the customer’s name in the marketing content. I’m not talking about delivering customized messages to different segments or groups of customers. I’m talking about putting the right offer in front of… Read More