Instant delivery of marketing messages to customers triggered upon customer behaviors in real-time such as page views, clicks, social interactions, location, etc., is at the bleeding edge of today’s marketing tech. Watching all activity generates a lot of data that might indicate customer preferences and readiness to buy something. But as many marketers have found… Read More
Who to target is a crucial question for direct marketers, and response models are a popular but difficult solution. No one wants to send spam or junk mail. David Baker takes on the problem in a recent blog post. Now Baker is a very smart guy. His position at Acxiom gives him great insight into… Read More
Last year, an industry insider said that “all marketing will become direct marketing.” But direct marketing itself is changing rapidly and dramatically as two important trends are influencing the thinking of marketers: Response rates are low and going lower Companies with more individualized messaging are seeing distinctly improved results. The figure shows the evolution we… Read More
Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something. There are a couple… Read More
Halloween can be scary, but personalized marketing shouldn’t be! Check out the newly released Halloween infographic designed to showcase just how easy, affordable and effective personalized marketing can be! Trick or treat your way through this marketing infographic to learn just how simple, cost-effective, and dare we say, FUN, personalized marketing can be. Put aside… Read More
Marketers are busy, and even though they can improve their marketing campaigns to get more revenue using more personalized marketing, it can be difficult – often times requiring extensive time, money and resources. What if we told you we could make you more money from your marketing campaigns without the headaches and hassle? And that… Read More