White Papers
Loyalty Builders offers our white papers free of charge to individuals interested in existing customer marketing.
Please complete the sign up form and you will receive an email with instant access to our white paper library.
As companies accumulate increasing amounts of data and complain that they are “data rich but information poor”, we suggest ten ideas for ways to work with what is now being called “Big Data”. These ideas illustrate how Big Data enables individualized marketing by making possible relevant, one-to-one communications with each customer.
Learn what true one-to-one marketing really is, how to do it, and how it has increased response rates for Loyalty Builders' clients.
Find the data points hidden in a single, initial transaction and use them to size and solve your company's one-time buyer problem.
This comprehensive paper discusses the business benefits of segmentation and describes in detail how to do it—what data to use, what tools you need, the steps in the process, and the criteria for choosing a good segmentation scheme.
This paper describes a formula to guide companies in allocating their marketing budget between customer acquisition and existing customer marketing.
Loyalty Builders offers four techniques that distributors can use to win more marketing development funds from the manufacturers they represent, and shares three case studies illustrating how well they work.
A Loyalty Builders report on challenges and solutions for distributors
Where they were, where they went, and why--a Loyalty Builders white paper on customer migration, the change in value of a customer.
Loyalty Builders demonstrates how its methodology generates more than enough revenue to justify a company becoming a client.
Describes how to measure marketing effectiveness by measuring customer behavior
