Testing Individualized Marketing

Individualized marketing is a relatively new marketing technique made possible by powerful new analytics tools and innovative technology. Through the insights of case study after case study, individualized marketing is proven to raise revenue and response rates – but the skeptics still exist, shouting their commitment to the status quo – with such methods like ‘spray and pray’ and / or demographic segmentation – from the rooftops.

The success of individualized marketing, however, can no longer be ignored. This white paper will showcase not only what to test to make your individualized marketing astound (who to target, what to offer, etc.), it validates the argument that individualized marketing is bringing marketing efforts around the globe, to new heights.

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