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Quantifying Customer Loyalty

Customer loyalty is an important idea. Most business people know it costs more to acquire a new customer than to serve one already on the books. They also understand that loyalty is affected by product quality, customer service, price, and other brand values. But most business people continue to struggle with how to retain customers.

We feel that there is no way to devise a strategy for improving loyalty without a reliable way to measure loyalty behavior.

Loyalty Builders has developed new, proprietary mathematical models that for the first time enable any company with transaction data to measure customers’ future purchase behavior – in other words, to quantify customer loyalty.

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