Purchase Probability Types

The Probabilities of Additional Purchases

Predicting behavior through four types of purchase intent

Loyalty Rank, an excellent predictor of future purchases
Probabilities of next purchase independent of product purchased (PurchaseProbs)
Probabilities of next purchase of a given product (ItemPurchProbs)
Probabilities of a first purchase of a given product (NextLogicalPurchaseProbs)
These probabilities are based on mathematical and statistical analysis of information contained in our clients’ invoice data and are calculated for specified time periods in the future (next month, next quarter, next year, etc).

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