Five Ways Distributors Can Increase Revenue Per Customer

In today’s economy, distributors are the crucial link in the supply chain that moves products from manufacturers to the final customers, and as such are often large and complex businesses. Yet whatever the product area – from electronics to diapers—the challenges faced by these businesses have many similarities and some common solutions. In this report we describe ways for distributors to maximize the most critical marketing metric, revenue per customer, and illustrate these methods with some real life client stories.

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