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Customer Loyalty Surprises and Myths

If you’re looking to improve your customer loyalty, let Loyalty Builders help you.

There’s nothing new about the desire to keep your customers from defecting to competitors. But a lot more emphasis and new thinking have been devoted to customer loyalty in the past few years. Loyalty Builders is part of that intense new focus.

When Loyalty Builders was founded in 1999, we believed, with others, that loyalty was an important component of business success. As we strove for a more granular look at customer loyalty, we were surprised again and again by what our research uncovered. These surprises were profound and shaped our thinking and our business strategy. They have and continue to make our predictive analytics technology stronger.

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