Knowing each customer’s lifecycle stage and most likely product interests is the secret to product recommendations and incentives that will produce better results. Still, your customer base is not the same as anyone else’s, and results will vary due to many factors, including:
Loyalty Builders offers a structured program for testing and optimizing revenue lift. Our Lift Calibration Service uses an agile, iterative method of continuous adjustment, testing, and improvement based on your objectives. Multi-variant analysis allows us to test several variables at once to speed the process. And since we get regular transaction updates for our predictive analysis, we also can see how we are doing and who is buying within a complete feedback loop.
Sometimes it’s just hard to find time and resources to try new things. Unfortunately, this is at odds with the continuous innovation needed for effective marketing. One solution is Loyalty Builders’ Email Test Lab. We will execute and analyze email campaigns for you independently of your main email systems and processes. We use email because it’s a fast way to test at scale before rolling out to mainstream emails or other channels. Email Test Lab is a turn-key service where you can: