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A Blog Series: Marketing Speak That Makes our Teeth Grind at Night – Part 1: ‘Find Your Best Customers!’

RSS Mon, 05/11/2015 - 21:16 - Mark Klein

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I see it all the time at trade shows – booths with signs that claim, “We’ll help you identify your best customers!”

My mind boggles at the idea that companies need help figuring out who their best customers are. Of all the many types of customers a company has, the best ones should stand out brightly.  They buy the most, they’ve been around the longest – so they should be known to many employees, from shipping clerks to sales people to accounting. Even basic techniques like RFM can find these customers if you don’t already know them.

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Long on Analytics Advice to Marketers but Short on Action

RSS Fri, 05/08/2015 - 16:28 - Peter Moloney

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We saw an announcement in the WSJ recently about an agency start-up at WPP. The new agency is called “Gain Theory” - presumably because WPP now understands there’s a business in helping people sort through the data they’re choking on to unlock the value within.

“There’s so much more information available about business performance, consumers, what’s happening with marketing campaigns” says Jason Harrison, Gain Theory’s worldwide CEO.

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The Five Most Common Misconceptions in Personalized Marketing

RSS Thu, 04/23/2015 - 17:24 - Peter Moloney

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According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.

 

 

 

 

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Free Webinar! The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics

RSS Tue, 04/21/2015 - 22:02 - Peter Moloney

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Join us! Free 30 minute webinar!

Date: Tuesday, April 28, 2015

Time(s): Offered twice! Choose from 9am PT or 1pm PT

Register by clicking here.

 

 

The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics

How customer data you already have can help you earn more revenue from your current customers.

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The Magic Box That Turns $1 Into $10

RSS Thu, 04/09/2015 - 17:20 - Peter Moloney

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Would you be interested in a machine or “magic box” that turns every $1 you put in it into $10? Sound crazy? Well, at Loyalty Builders we have one of those. It’s for retailers, CPG and B2B companies that have lots of products and lots of customers, and who target those customers with promotional campaigns.

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