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Wed, 06/17/2015 - 22:20 - Peter Moloney
Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every day – but they might surprise you!
Who we interviewed:Read More ›
Fri, 06/12/2015 - 18:00 - Mark Klein
When it comes to harnessing data to improve marketing results, retail marketers are deluged with analytic solutions and new technologies. It's all very complicated, expensive, and the impact is uncertain. If your most important goal as a marketer is to get your customer to buy more, and you are looking for the easiest, most cost-effective way to get the most from your data to achieve that goal, then this webinar is for you.Read More ›
Free Webinar! How to Take Your Direct Marketing to the Next Level With More Relevant Personalized Offers
Thu, 06/04/2015 - 21:00 - Peter Moloney
Start Earning More Marketing Campaign Uplift
What: Free Webinar! How to Take Your Direct Marketing to the Next Level With More Relevant Personalized Offers
When: Thursday, June 11, 2015
Times: Offered twice! 9am PT and 1pm PT
Register by clicking here!Read More ›
Wed, 06/03/2015 - 18:46 - Peter Moloney
Are you ready to see just how much you know about personalized marketing? Take our quiz and upon completion you'll be entered into a drawing to win a $50 Amazon gift card (prize offer expires on Friday, June 12, 2015)!
Challenge your knowledge today and you just might be shocked at what you learn!Read More ›
Tue, 05/19/2015 - 18:38 - Peter Moloney
Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right.
Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help.
It's only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all sorts of purposes. As a result, most companies enlist skilled data specialists and find themselves clarifying their objectives because the typical approach is going to be expensive.
But it does not have to be anymore, depending on what you want to do.