Blog

Why Aren’t You Personalizing Your Marketing?

RSS Mon, 06/29/2015 - 16:49 - Peter Moloney

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Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not?

I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I’m talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now.

Is there a more important objective for marketing than that?

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Webinar Shows How to Raise Revenue in Retail, with Guaranteed Lift

RSS Wed, 06/24/2015 - 23:27 - Mark Klein

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Recently Datawatch Corporation and Loyalty Builders Inc. presented a joint webinar titled Harnessing your Retail Data to Raise Revenue. This video (31 minutes) is the Loyalty Builders part of the webinar.

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An Infographic: The Top Ten Ways Loyalty Builders Outperforms Your Existing Customer Analytics Solution for Targeted Marketing

RSS Wed, 06/24/2015 - 18:48 - Peter Moloney

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Our many customers know that what we do works. But if you're wondering just how we stack up against the others or even your own status quo, take a moment to review our most recent infographic. We'll share with you the top 10 ways we will help you outperform your existing analytics solution for targeted marketing.

Scalability
We identify the best personalized 1:1 product offers for every customer, no matter how many products or customers you have. This relevance translates into amazing increases in revenue for our customers!

No sensitive personal customer data required

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How to Get the Most Marketing Bang from Data You Already Have – Easily.

RSS Wed, 06/17/2015 - 22:20 - Peter Moloney

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Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every day – but they might surprise you!

 

 

 

Who we interviewed:

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Webinar: Harness your Retail Data to Raise Revenue

RSS Fri, 06/12/2015 - 18:00 - Mark Klein

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When it comes to harnessing data to improve marketing results, retail marketers are deluged with analytic solutions and new technologies. It's all very complicated, expensive, and the impact is uncertain. If your most important goal as a marketer is to get your customer to buy more, and you are looking for the easiest, most cost-effective way to get the most from your data to achieve that goal, then this webinar is for you.

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