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Real-time marketing is not always what it seems

RSS Mon, 11/30/2015 - 03:45 - Peter Moloney

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Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something.

There are a couple problems, however.

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It's National Sandwich Day - Celebrate with Loyalty Builders!

RSS Tue, 11/03/2015 - 13:02 - Peter Moloney

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Are you ready to get personalized marketing working for you? Now is the time!

Learn more about our $100,000 Marketing Challenge or our free Lift Opportunity Analysis and lunch is our treat!

November 3rd is National Sandwich Day and here at Loyalty Builders, we're celebrating by offering you the opportunity to enjoy lunch on us!

Learn how Loyalty Builders can help you easily improve or implement personalized marketing and get a free sandwich!

Here’s how it works:

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The Tricks & Treats of Personalized Marketing - A Halloween Inspired Infographic

RSS Tue, 10/27/2015 - 06:10 - Peter Moloney

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Halloween can be scary, but personalized marketing shouldn't be!

Check out the newly released Halloween infographic designed to showcase just how easy, affordable and effective personalized marketing can be!

Trick or treat your way through this marketing infographic to learn just how simple, cost-effective, and dare we say, FUN, personalized marketing can be. Put aside all the headaches, hassle and anxiety you might have about adding something new to your marketing mix. This infographic is going to dispel all of the personalized marketing negatives you'e heard, and show you just how great personalized marketing can be!

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The Reluctance Around Personalized Marketing - A Loyalty Builders Infographic

RSS Fri, 10/23/2015 - 14:10 - Peter Moloney

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Marketers are busy, and even though they can improve their marketing campaigns to get more revenue using more personalized marketing, it can be difficult - often times requiring extensive time, money and resources.

What if we told you we could make you more money from your marketing campaigns without the headaches and hassle? And that you could make your customers happy and increase the revenue you get from your marketing campaigns?

Would you be interested in learning how? Of course!

Check out our latest infographic, "The Reluctance Around Personalized Marketing" - learn the common resistances to personalized marketing and how they can be resolved!

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Simplifying customer analytics for personalized marketing

RSS Thu, 10/22/2015 - 05:10 - Peter Moloney

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Even though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so.

They understand that by offering each customer the product or products they are most likely to buy at that time, they will generate considerably more revenue. But figuring out just what to offer each customer still feels like a leap into an uncertain world.

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