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Mon, 06/29/2015 - 16:49 - Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not?
I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I’m talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now.
Is there a more important objective for marketing than that?Read More ›
Wed, 06/24/2015 - 23:27 - Mark Klein
Recently Datawatch Corporation and Loyalty Builders Inc. presented a joint webinar titled Harnessing your Retail Data to Raise Revenue. This video (31 minutes) is the Loyalty Builders part of the webinar.Read More ›
An Infographic: The Top Ten Ways Loyalty Builders Outperforms Your Existing Customer Analytics Solution for Targeted Marketing
Wed, 06/24/2015 - 18:48 - Peter Moloney
Our many customers know that what we do works. But if you're wondering just how we stack up against the others or even your own status quo, take a moment to review our most recent infographic. We'll share with you the top 10 ways we will help you outperform your existing analytics solution for targeted marketing.
We identify the best personalized 1:1 product offers for every customer, no matter how many products or customers you have. This relevance translates into amazing increases in revenue for our customers!
No sensitive personal customer data requiredRead More ›
Wed, 06/17/2015 - 22:20 - Peter Moloney
Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every day – but they might surprise you!
Who we interviewed:Read More ›
Fri, 06/12/2015 - 18:00 - Mark Klein
When it comes to harnessing data to improve marketing results, retail marketers are deluged with analytic solutions and new technologies. It's all very complicated, expensive, and the impact is uncertain. If your most important goal as a marketer is to get your customer to buy more, and you are looking for the easiest, most cost-effective way to get the most from your data to achieve that goal, then this webinar is for you.Read More ›