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New White Paper! The Absolute Simplest Way to Target and Personalize Marketing Communications for Extraordinary Revenue Lift

RSS Tue, 09/01/2015 - 22:11 - Peter Moloney

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Loyalty Builders’ Marketing Lift Service (MLS) is used by marketers at retailers, consumer products and services companies, B2B suppliers, and others to predict when each of their customers will be ready to buy, and what they are most likely to buy next. This information is used to improve targeting of direct marketing campaigns and make personalized product recommendations to customers. Whether a personalized recommendation is needed on-demand for a customer browsing an e-commerce site, or the right individualized offer is needed for thousands or millions of customers all at once, as when executing a variable e-mail or direct mail campaign, Loyalty Builders is the fast, simple way to put the answers at your fingertips.

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The Easiest Way to Make Personalized Offers for Maximum Lift

RSS Mon, 08/10/2015 - 23:01 - Peter Moloney

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The ultimate goal of any marketer is to get the most revenue from their marketing campaigns. The preference of any customer is to get more relevant offers that don't clog up their inbox or waste their time.

How do you know what offer is best for each customer? That was the hard part, until now.

Join Loyalty Builders for a quick 30 minute webinar where we'll show you just how easy it can be to personalize offers to your customers to get the maximum lift from your marketing campaigns. There's no analytical skills required, no massive data integration projects necessary, and extensive resources are simply not needed. It's easier than you ever thought possible and we're going to show you how.

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The Easiest Way to Target the Right Customers for Product Promotions! - A 30 Minute Webinar (August 6, 2015)

RSS Tue, 08/04/2015 - 19:10 - Peter Moloney

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You're a marketer tasked to promote a certain set of products. You could blast your entire database, but you risk annoying the majority of customers who are not interested in those particular products. How many irrelevant messages can you send before your customers stop looking? And if you are going to spend some money to reach them, such as with a print promotion, catalog, or sales call, how do you know which customers are worth that expense, and which ones are a waste of money?

There's an easy way.

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Personalized messaging vs. personalized marketing

RSS Sun, 08/02/2015 - 10:34 - Peter Moloney

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How many marketing technology vendors say they help you personalize your messaging to your customers? Um, hundreds perhaps? Maybe all of them? The problem is, most of them do not personalize marketing.

The first gotcha is the analytics. Personalized messages and offers can work like magic to lift returns, but only if they truly interest the customer. Otherwise, to the customer, it's just more noise.

So the analytics to determine what to say or what to offer each customer has got to be accurately "predictive." That means something much more than demographic or behavioral segmentation. It's sophisticated data science, beyond the scope of most marketing technology platforms not built specifically for this purpose.

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Win Back Your Fading Customers! A 30 Minute Webinar

RSS Mon, 07/27/2015 - 12:45 - Peter Moloney

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You're a marketer who works hard to acquire new customers. But what do you do when your customer's purchases start to fade? How do you get them back into a buying cycle?

We've got the answer and it's easier than you ever thought possible.

Join us for this 30 minute webinar, where we'll show you how quick and easy it can be to execute a win-back campaign to your fading customers and reap huge revenue rewards. See how one marketer implemented a direct mail win-back campaign that significantly shifted underperforming, fading, and win-back customers into loyal, purchasing customers, and how one marketer targeted their underperforming customers with an easy-to-execute individualized email campaign, producing a $3.70 revenue lift, per email.

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