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Sun, 08/02/2015 - 10:34 - Peter Moloney
How many marketing technology vendors say they help you personalize your messaging to your customers? Um, hundreds perhaps? Maybe all of them? The problem is, most of them do not personalize marketing.
The first gotcha is the analytics. Personalized messages and offers can work like magic to lift returns, but only if they truly interest the customer. Otherwise, to the customer, it's just more noise.
So the analytics to determine what to say or what to offer each customer has got to be accurately "predictive." That means something much more than demographic or behavioral segmentation. It's sophisticated data science, beyond the scope of most marketing technology platforms not built specifically for this purpose.Read More ›
Mon, 06/29/2015 - 16:49 - Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not?
I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I’m talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now.
Is there a more important objective for marketing than that?Read More ›
Wed, 06/24/2015 - 23:27 - Mark Klein
Recently Datawatch Corporation and Loyalty Builders Inc. presented a joint webinar titled Harnessing your Retail Data to Raise Revenue. This video (31 minutes) is the Loyalty Builders part of the webinar.Read More ›
Wed, 06/17/2015 - 22:20 - Peter Moloney
Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every day – but they might surprise you!
Who we interviewed:Read More ›
Tue, 05/19/2015 - 18:38 - Peter Moloney
Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right.
Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help.
It's only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all sorts of purposes. As a result, most companies enlist skilled data specialists and find themselves clarifying their objectives because the typical approach is going to be expensive.
But it does not have to be anymore, depending on what you want to do.
Wed, 05/13/2015 - 16:09 - Mark Klein
Right now, with widespread recognition of the importance of relevant communications, the ‘360 degree customer view,’ is a frequently heard piece of marketing speak. It’s also a misleading piece of s*** if all you want to do is predict the buying behavior, risk, and product interests of each customer so you can properly target campaigns or personalize product offers and recommendations.
The idea behind ‘360’ is that with all the data companies are collecting about their customers, it’s now possible to build customer profiles that will identify which customers are good prospects to buy a given product.Read More ›
Thu, 04/23/2015 - 17:24 - Peter Moloney
According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.
Read More ›
Tue, 04/21/2015 - 22:02 - Peter Moloney
Join us! Free 30 minute webinar!
Date: Tuesday, April 28, 2015
Time(s): Offered twice! Choose from 9am PT or 1pm PT
Register by clicking here.
The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics
How customer data you already have can help you earn more revenue from your current customers.Read More ›
Thu, 04/09/2015 - 17:20 - Peter Moloney
Would you be interested in a machine or “magic box” that turns every $1 you put in it into $10? Sound crazy? Well, at Loyalty Builders we have one of those. It’s for retailers, CPG and B2B companies that have lots of products and lots of customers, and who target those customers with promotional campaigns.Read More ›
Wed, 04/01/2015 - 17:50 - Peter Moloney
I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in a store and, based on that, tries to determine the customer’s interest in certain items, which triggers email offers to their mobile phones in real time.
Wow. I hope that company lists clients on its website so I know where not to shop.
Email promotions that personalize offers based on the interests of each individual customer will increase response rates. Okay, but how do you know what offers will be most interesting to each customer? That’s not so easy. If you have thousands of customers and hundreds of products or more, advanced analytics is the only effective way.Read More ›