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New White Paper! The Absolute Simplest Way to Target and Personalize Marketing Communications for Extraordinary Revenue Lift
Tue, 09/01/2015 - 22:11 - Peter Moloney
Loyalty Builders’ Marketing Lift Service (MLS) is used by marketers at retailers, consumer products and services companies, B2B suppliers, and others to predict when each of their customers will be ready to buy, and what they are most likely to buy next. This information is used to improve targeting of direct marketing campaigns and make personalized product recommendations to customers. Whether a personalized recommendation is needed on-demand for a customer browsing an e-commerce site, or the right individualized offer is needed for thousands or millions of customers all at once, as when executing a variable e-mail or direct mail campaign, Loyalty Builders is the fast, simple way to put the answers at your fingertips.Read More ›
Sun, 08/02/2015 - 10:34 - Peter Moloney
How many marketing technology vendors say they help you personalize your messaging to your customers? Um, hundreds perhaps? Maybe all of them? The problem is, most of them do not personalize marketing.
The first gotcha is the analytics. Personalized messages and offers can work like magic to lift returns, but only if they truly interest the customer. Otherwise, to the customer, it's just more noise.
So the analytics to determine what to say or what to offer each customer has got to be accurately "predictive." That means something much more than demographic or behavioral segmentation. It's sophisticated data science, beyond the scope of most marketing technology platforms not built specifically for this purpose.Read More ›
Wed, 06/17/2015 - 22:20 - Peter Moloney
Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every day – but they might surprise you!
Who we interviewed:Read More ›
Free Webinar! How to Take Your Direct Marketing to the Next Level With More Relevant Personalized Offers
Thu, 06/04/2015 - 21:00 - Peter Moloney
Start Earning More Marketing Campaign Uplift
What: Free Webinar! How to Take Your Direct Marketing to the Next Level With More Relevant Personalized Offers
When: Thursday, June 11, 2015
Times: Offered twice! 9am PT and 1pm PT
Register by clicking here!Read More ›
Tue, 05/19/2015 - 18:38 - Peter Moloney
Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right.
Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help.
It's only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all sorts of purposes. As a result, most companies enlist skilled data specialists and find themselves clarifying their objectives because the typical approach is going to be expensive.
But it does not have to be anymore, depending on what you want to do.
A Blog Series: Marketing Speak That Makes our Teeth Grind at Night – Part 2: ‘The 360 Degree Customer View’
Wed, 05/13/2015 - 16:09 - Mark Klein
Right now, with widespread recognition of the importance of relevant communications, the ‘360 degree customer view,’ is a frequently heard piece of marketing speak. It’s also a misleading piece of s*** if all you want to do is predict the buying behavior, risk, and product interests of each customer so you can properly target campaigns or personalize product offers and recommendations.
The idea behind ‘360’ is that with all the data companies are collecting about their customers, it’s now possible to build customer profiles that will identify which customers are good prospects to buy a given product.Read More ›
Thu, 04/23/2015 - 17:24 - Peter Moloney
According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.
Read More ›
Thu, 04/09/2015 - 17:20 - Peter Moloney
Would you be interested in a machine or “magic box” that turns every $1 you put in it into $10? Sound crazy? Well, at Loyalty Builders we have one of those. It’s for retailers, CPG and B2B companies that have lots of products and lots of customers, and who target those customers with promotional campaigns.Read More ›
Mon, 03/30/2015 - 09:47 - Mark Klein
It happens so often there's even a catch phrase. “One and done” is what marketers call customers who make a single purchase and don't return for more. If a substantial number of your customers are one-time buyers, you have a serious business problem.
Very few companies make enough margin dollars from a first purchase to cover acquisition cost, so every one-time buyer is a hit to profit. Even if your company does profit from the first sale, having a large one-time population means missing out on revenue from follow-on sales.Read More ›
Mon, 03/16/2015 - 08:58 - Bill Vorias
In the Wall Street Journal recently, we read that IBM is about to invest $4 billion in “strategic imperatives,” including our favorite subject analytics. $4 billion is number that gets your attention (if you had the time and the patience to lay 4 billion dollar bills end-to-end, they’d go ‘round the earth approximately 16 times)!Read More ›