1. Could you tell me a little about your background and how you came to be the CEO at Loyalty Builders? I’ve worked in marketing positions at all levels since early in my career, and owned and a marketing services firm with many clients for over eight years. I helped bring to market several analytics… Read More
How many marketing technology vendors say they help you personalize your marketing to customers? Hundreds? Maybe all of them? But different systems are made for different purposes. When it comes to personalized marketing, it’s important not to try fitting a square peg in a round hole. Selling vs. Marketing: A Matter of Scale Simply… Read More
In this age of big data, big claims and big hopes about data-driven marketing, predictive customer intelligence plays a big role. Despite all the attention it receives, there are some enduring misconceptions, or “urban legends,” about what predictive analytics can and cannot do to boost results from marketing campaigns. Here is #1. Myth #1: Predictive… Read More
Personalized marketing sounds like a marketing dream come true — if you can send each customer exactly the right message at exactly the right time that gets them to buy more, you will maximize revenue. The trick, of course, is figuring out what message to send and when. For that, you need some sort of… Read More
Solid Customer Recommendations Are the Key There are dozens of “real-time experience”(RTE) engines for e-commerce on the market right now, but they are all very different than Loyalty Builders. We solve different problems and are usually complementary to RTEs. But it’s a busy marketplace out there and it can be confusing. Here is a look… Read More