Predicting Buying Behavior: Seven Customers Worth Getting to Know

Posted on April 20, 2016 by Peter Moloney

Retailers, consumer products and services companies, B2B suppliers are all fighting to engage customers and keep them from going elsewhere. And smart marketers know the fastest, highest-ROI route to success is to increase the lifetime value of existing customers. Understanding what individual customers will buy, how much they will spend and what products they will… Read More

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Why response models are the wrong way to target

Posted on April 7, 2016 by Mark Klein

Who to target is a crucial question for direct marketers, and response models are a popular but difficult solution. No one wants to send spam or junk mail. David Baker takes on the problem in a recent blog post. Now Baker is a very smart guy. His position at Acxiom gives him great insight into… Read More

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Evolution of direct marketing

Posted on April 7, 2016 by Loyalty Builders

Last year, an industry insider said that “all marketing will become direct marketing.” But direct marketing itself is changing rapidly and dramatically as two important trends are influencing the thinking of marketers: Response rates are low and going lower Companies with more individualized messaging are seeing distinctly improved results. The figure shows the evolution we… Read More

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Real-time marketing is not always what it seems

Posted on November 30, 2015 by Peter Moloney

Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something. There are a couple… Read More

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It’s National Sandwich Day – Celebrate with Loyalty Builders!

Posted on November 3, 2015 by Peter Moloney

Are you ready to get personalized marketing working for you? Now is the time! Learn more about our $100,000 Marketing Challenge or our free Lift Opportunity Analysis and lunch is our treat! November 3rd is National Sandwich Day and here at Loyalty Builders, we’re celebrating by offering you the opportunity to enjoy lunch on us!… Read More

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