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Personalized Marketing is Not Selling; It Requires Scale

Posted on September 1, 2016 by Peter Moloney

  How many marketing technology vendors say they help you personalize your marketing to customers? Hundreds? Maybe all of them? But different systems are made for different purposes. When it comes to personalized marketing, it’s important not to try fitting a square peg in a round hole. Selling vs. Marketing: A Matter of Scale Simply… Read More

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Urban Legends in Marketing Analytics: Predicting the Future

Posted on July 28, 2016 by Peter Moloney

In this age of big data, big claims and big hopes about data-driven marketing, predictive customer intelligence plays a big role.  Despite all the attention it receives, there are some enduring misconceptions, or “urban legends,” about what predictive analytics can and cannot do to boost results from marketing campaigns.  Here is #1. Myth #1: Predictive… Read More

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The Key to Personalized Marketing: Be Analytical, Not Personal

Posted on July 7, 2016 by Peter Moloney

Personalized marketing sounds like a marketing dream come true — if you can send each customer exactly the right message at exactly the right time that gets them to buy more, you will maximize revenue. The trick, of course, is figuring out what message to send and when. For that, you need some sort of… Read More

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How We Differ from “Real-Time Experience” Engines (And Why You Should Care)

Posted on June 27, 2016 by Peter Moloney

Solid Customer Recommendations Are the Key There are dozens of “real-time experience”(RTE) engines for e-commerce on the market right now, but they are all very different than Loyalty Builders. We solve different problems and are usually complementary to RTEs. But it’s a busy marketplace out there and it can be confusing. Here is a look… Read More

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Dynamic Attributes of Smart Marketing

Posted on June 14, 2016 by Peter Moloney

    Attribution is a heavy topic in a world where information access and customer interaction happen anywhere, anytime. Where marketing is becoming a connected web of communications and calls-to-action (CTAs) designed to immerse the customer with a 360-degree experience and a guided journey. In such a world, how can you attribute customer actions to… Read More

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