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The Key to Personalized Marketing: Be Analytical, Not Personal

Posted on July 7, 2016 by Peter Moloney

Personalized marketing sounds like a marketing dream come true — if you can send each customer exactly the right message at exactly the right time that gets them to buy more, you will maximize revenue. The trick, of course, is figuring out what message to send and when. For that, you need some sort of… Read More

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How We Differ from “Real-Time Experience” Engines (And Why You Should Care)

Posted on June 27, 2016 by Peter Moloney

Solid Customer Recommendations Are the Key There are dozens of “real-time experience”(RTE) engines for e-commerce on the market right now, but they are all very different than Loyalty Builders. We solve different problems and are usually complementary to RTEs. But it’s a busy marketplace out there and it can be confusing. Here is a look… Read More

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Dynamic Attributes of Smart Marketing

Posted on June 14, 2016 by Peter Moloney

    Attribution is a heavy topic in a world where information access and customer interaction happen anywhere, anytime. Where marketing is becoming a connected web of communications and calls-to-action (CTAs) designed to immerse the customer with a 360-degree experience and a guided journey. In such a world, how can you attribute customer actions to… Read More

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Wayfair sends 1m different permutations of emails daily

Posted on May 19, 2016 by Loyalty Builders

Wayfair sends 1m different permutations of emails daily – via @LoyaltyBuilders at #NEDMA16 pic.twitter.com/hPcpELztMQ — Digital Wavefront (@BOSmarketer) May 17, 2016

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Watch Pete Moloney’s DMA Webinar, Automating the “Last Mile” to 1:1 — Offers that Lift Revenue and Loyalty

Posted on May 18, 2016 by Loyalty Builders

In Automating the “Last Mile” to 1:1 — Offers that Lift Revenue and Loyalty, Loyalty Builders CEO Pete Moloney guides marketers on a clear, high-ROI route to reaching individual customers with recommendations that work. Despite marketing automation efficiencies in “how” and “when” companies reach their customers, research shows that “what” is far more important.  But — knowing… Read More

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