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Loyalty Builders Marketing Blog

The Five Most Common Misconceptions in Personalized Marketing

RSS Thu, 04/23/2015 - 17:24 - Peter Moloney



According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.





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Free Webinar! The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics

RSS Tue, 04/21/2015 - 22:02 - Peter Moloney


Join us! Free 30 minute webinar!

Date: Tuesday, April 28, 2015

Time(s): Offered twice! Choose from 9am PT or 1pm PT

Register by clicking here.



The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics

How customer data you already have can help you earn more revenue from your current customers.

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The Magic Box That Turns $1 Into $10

RSS Thu, 04/09/2015 - 17:20 - Peter Moloney

Would you be interested in a machine or “magic box” that turns every $1 you put in it into $10? Sound crazy? Well, at Loyalty Builders we have one of those. It’s for retailers, CPG and B2B companies that have lots of products and lots of customers, and who target those customers with promotional campaigns.

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Do You Want to Shop Where They Analyze Your Eye Movements?

RSS Wed, 04/01/2015 - 17:50 - Peter Moloney

I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in a store and, based on that, tries to determine the customer’s interest in certain items, which triggers email offers to their mobile phones in real time.

Wow. I hope that company lists clients on its website so I know where not to shop.

Email promotions that personalize offers based on the interests of each individual customer will increase response rates. Okay, but how do you know what offers will be most interesting to each customer? That’s not so easy. If you have thousands of customers and hundreds of products or more, advanced analytics is the only effective way.

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Getting to the Second Sale

RSS Mon, 03/30/2015 - 09:47 - Mark Klein

It happens so often there's even a catch phrase. “One and done” is what marketers call customers who make a single purchase and don't return for more. If a substantial number of your customers are one-time buyers, you have a serious business problem.

Very few companies make enough margin dollars from a first purchase to cover acquisition cost, so every one-time buyer is a hit to profit. Even if your company does profit from the first sale, having a large one-time population means missing out on revenue from follow-on sales.

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