It doesn’t make sense to treat your most loyal customers the same as those with a high risk of defection. With Loyalty Builders, you’ll know how each customer is trending, their probability to buy or become inactive, as well as their potential value. That way, you can concentrate the level of attention and resources that make sense for the stage and direction of each customer’s lifecycle with you. For example, we can:
Chances are, most of your revenue comes from a small group of loyal buyers, but most of your customers have made just one or a few purchases. We find the purchasing patterns that lead to regular buying. We can identify customers at a critical juncture in their journey and help you make the personalized offers that get them to the next stage.