Judy leads all marketing efforts for Loyalty Builders, including go-to-market strategy, demand generation and thought leadership. She is also the founder of Agile Chief Marketer, a consultancy specializing in insight-driven strategies that accelerate customer acquisition, shorten sales cycles and reduce churn. Prior to AgileCMO, Judy held leadership roles at Carat (Dentsu Aegis Network), Constant Contact and most recently QuickPivot (Vericast), where she led the company’s Strategic Services team. Judy is best known in the industry as the founder of Adroit, a pioneering Dynamic Creative Optimization (DCO) platform acquired by MediaMath in 2010. Judy has been named a “Biggest Marketing Hire” by iMedia Connection, and holds a patent for dynamic online advertisement creation and management. She is a graduate of the University of Rochester and enjoys playing USTA and club tennis.