Strong demand, plus new accounts validate Loyalty Builders’ leadership position in the emerging customer analytics market. Revenue up 125% in Q1
Portsmouth, NH, June 11, 2012 – Loyalty Builders, a pioneer in the booming field of customer analytics, today announces 125% revenue growth in Q1.
President/COO Dennis Erdle attributes this growth to “strong demand from midmarket and enterprise companies trying to analyze their big data to discover insights about their customers buying behavior. This data is a huge asset companies have to dramatically increase marketing results and revenue from their existing customers.”
The continuing decline of response rates caused by over-saturated email campaigns and high printing costs has forced midmarket and enterprise companies to find a solution that will help them more effectively market to their existing customers. During the past several months Loyalty Builders added just such customers in the catalog/retail, automotive aftermarket, and technology industries.
“This is an exciting time at Loyalty Builders,” CEO, Mark Klein said. “Demand for our customer analytics solution is very strong and our software’s ability to create a unique marketing model and profile for each individual customer record yields very accurate predictions on which customer will buy next, what they will buy, and those at risk of defecting. Lifts of 40% to 50% in customer response rates are not uncommon.”
Loyalty Builders’ growth and customer testimonials have led to strategic partnerships with print, email, and marketing services companies; expanding reach and increasing value for the firm’s customers. “These partnerships will further broaden and strengthen our solutions for our customers and ultimately help them generate more revenue while reducing marketing costs,” Erdle said.
Loyalty Builders’ customers typically experience double digit response rates and generate up to 20x the ROI they were getting with traditional methods.
“The business momentum and continued success at Loyalty Builders is a reflection of our customers’ excitement over the amazing results they are achieving in higher retention rates and increases in revenue from using our customer analytics solution,” Erdle said.
About Loyalty Builders
Loyalty Builders was founded in 1999 to help businesses gain more revenue from their existing customers. The company’s predictive analysis solution based on customer transaction data, gives direct marketers actionable and individualized customer insight. This leads to more efficient use of marketing dollars, higher response and retention rates, and increases in revenue. Loyalty Builders has offices in Fargo ND, and Portsmouth NH.