Murphy Joins Loyalty Builders as Vice President of Sales

Tuesday, May 19, 2015 (Portsmouth, New Hampshire) – Brian Murphy, a sales executive with more than 20 years experience in the software industry has joined Loyalty Builders, Inc., Portsmouth, New Hampshire, as vice president of sales, effective immediately.

“Loyalty Builders has the right product at the right time,” said Murphy. “I am excited for the opportunity to use my leadership experience to help our team drive the sales growth we deserve and in the process, help our potential customers understand the huge ROI Loyalty Builders will bring them,” he added.

Murphy’s background includes roles in sales, sales management, global sales and executive management at private and publicly traded high growth companies including BeyondTrust, Deltek, NetSuite and Pindar Systems. In addition, he brings to Loyalty Builders extensive experience in the marketing technology space, with a focus in retail, and taking startups to the next stage of sales growth.

“We are fortunate to have someone of Brian’s caliber and experience join Loyalty Builders. It’s not enough to have the absolute simplest way for marketers to get customers to spend more via personalized marketing campaigns. Brian will help more retailers, e-tailers, catalogers, and distributors find us and take advantage of what we offer,” said Peter Moloney, CEO of Loyalty Builders.

Murphy was born in southern Virginia. He attended Texas A&M University and has settled in Nashua, New Hampshire with his family.

About Loyalty Builders, Inc. – Loyalty Builders delivers a SaaS solution that marketers use to generate significant uplift in email, print, online, and catalog marketing campaigns. Their automated analytics process uses historical customer transaction data to predict the future likelihood of every customer to purchase every product, and calculates precise loyalty scores, with proven accuracy. Longbow, the company’s SaaS tool for marketers, makes it easy to target groups of any granularity – down to each individual customer – with the most relevant up-sell, cross-sell, and win-back offers and messages. Loyalty Builders’ proven, proprietary analytics and unique approach is the fast, simple way to maximize the lifetime value of existing customers and increase the ROI of marketing campaigns.

Learn more at or follow them on Twitter (@loyaltybuilders).

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