Loyalty Builders Launches Mathematical Marketing Facebook Group

Mathematical Marketing techniques include predictive analytics, behavioral targeting and tracking, multivariate testing and what-if analysis.

PORTSMOUTH, NH — August 22, 2008 — Predictive marketing experts Loyalty Builders today announced the launch of a new Mathematical Marketing group on the popular social networking site, Facebook. The group is a place to discuss how powerful mathematics are changing the face of marketing and offers news, links and events relating to the field of Mathematical Marketing. Because Mathematical Marketing is still an emerging practice for marketers at organizations of all sizes, the information on the site will be used not only to drive awareness, but also to foster better understanding of Mathematical Marketing techniques and how they can be used to increase marketing relevance, improve response rates and help companies become more profitable and competitive. The group is led by Mark Klein, CEO and founder of Loyalty Builders, blogger and direct marketing thought leader.

Mathematical Marketing is the extended process of marketing to existing customers based on a scientific understanding of how their past behavior predicts their future purchases, using techniques such as predictive analytics, behavioral targeting and tracking, multivariate testing and what-if analysis. Members are encouraged to use the group discussion board to pose questions, suggest ideas or share Mathematical Marketing success stories, as well as access valuable resources, most notably an eBook entitled the “Field Guide to Mathematical Marketing”, written by Klein.

The group already has growing membership, connecting marketers from Boston to San Francisco as well as internationally, and representing organizations such as TJX Companies, iRobot, Progressive Software and Boeing. The group is open to anyone with a Facebook account and marketers are welcome to join or invite others to join.

“This is a non-commercial forum” said Klein. “It’s a place for marketers to learn about progressive new tools for effective customer retention marketing and to share ideas.”

To learn more or to join visit the Mathematical Marketing group http://www.facebook.com/group.php?gid=16139852427 [Facebook page].

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.

Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise. Mathematical and direct marketing services are available on a custom basis or through a new SaaS offering, Longbow. For more information please visit www.longbowdirectmarketing.com .

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