Loyalty Builders Launches Full Circle, a Partner Program to Guarantee Successful Implementation of Clients’ Individualized Marketing Campaigns
PORTSMOUTH, New Hampshire – January 27, 2014 – Loyalty Builders, a pioneer in the fast-growing field of customer analytics, today announced its partner program, Full Circle, which will make it easier than ever for marketers to execute individualized marketing campaigns that send an entirely unique offer to each customer based on past behavior. The program is designed to ensure that clients using Loyalty Builders’ individualized marketing platform, Longbow 2.0, along with partner services and solutions are able to execute on campaigns that are on message, on time and on budget. Loyalty Builders guarantees its clients’ satisfaction on all campaigns delivered in conjunction with its partners.
Full Circle members currently include marketing automation providers, ESPs, variable data printers, marketing agencies / consultancies and resellers, with additional partners in mobile and other categories planned for the future. Several strategic partners are already on board, including:
SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. SmartFocus’ cloud marketing platform helps thousands of marketing organizations drive millions of targeted campaigns each year, connecting customers via email, mobile, social, web and other channels.
The Innovative Group increases top line sales and bottom line profits for clients by delivering highly effective one-to-one marketing campaigns in both the B2C and B2B space. Their digital technology enables VDP marketing that is completely individualized. The prospect is approached at the right time with the right message. Campaigns are delivered via combinations of direct mail, email and personalized web pages. Results are captured and measured, giving a true ROI benchmark for each project.
UniGraphic, Inc. is the premier supplier of graphic communications services in the Northeast, UniGraphic offers offset UV printing, digital variable and digital variable web printing, large format printing, graphic design, professional retouching and color correction, digital asset management, web-to-print, and complete mailing, kitting and fulfillment services.
“At SmartFocus, we’re committed to delivering real-time personalized marketing across channels at each stage of the customer lifecycle,” said Hal Bloom, VP and GM of North America for SmartFocus. “To be successful, today’s marketer needs to be able to deliver the right messages, to the right person through the right channels. With goals that are very much aligned, we’re excited to be a partner of the Full Circle program.”
Individualized marketing is the process of determining customers’ individual needs and preferences from transaction data and sending an entirely unique offer (via email, postcard, telemarketing call or otherwise) to each one based on that information. Making more pertinent offers, individualized marketing boosts relevance and response rates, creates more precise up-sell and cross-sell opportunities and drives more revenue from existing customers. It is quickly gaining traction as a more effective approach than traditional personalization and demographic segmentation techniques due its superior effectiveness.
Longbow 2.0 analyzes customers’ past behavior to develop highly-accurate predictions of future purchases at the individual account and individual product level. Through an automated process, it then creates unique marketing offers that are hyper relevant and targeted at each individual. Tight integrations with Full Circle partners, such as marketing automation providers, email service providers (ESPs) and variable data printers, allows for seamless deployment of the individualized marketing campaigns created in Longbow 2.0 and eliminates many of the hurdles associated with implementing advanced customer analytics.
“We believe in coming together with our partners for the betterment of our clients and their customers,” said Mark Klein, CEO and founder of Loyalty Builders. “We are confident that the individualized marketing campaigns delivered with our partners will help our clients generate greater revenue from their existing customer base by being on message, on time and on budget. After all, the success of their campaigns is our success.”
To learn more about Full Circle and its benefits to clients and potential partners, visit https://www.loyaltybuilders.com/company/partners.
About Loyalty Builders
Loyalty Builders was founded in 1999 to help businesses gain more revenue from their existing customers. The company’s customer analytics solution, based on customer transaction data, gives marketers actionable and individualized customer insight. This leads to more efficient use of marketing dollars, higher response and retention rates, and increases in revenue. Learn more at www.loyaltybuilders.com or follow them on Twitter (@loyaltybuilders).