Loyalty Builders Launches Cross-Sell Opportunity Analysis

New Service Helps Marketers Increase Revenue Stream from Existing Customers

PORTSMOUTH, New Hampshire – (July 15, 2014) – Loyalty Builders, a leader in SaaS software that delivers affordable customer analytics, (Longbow 2.0) has announced that its Cross-Sell Opportunity Analysis is now available as a one-time engagement. The service is designed to help marketers get new business from their existing customers.

“Most cross-sell campaigns perform miserably because marketers don’t have the right information,” says Mark Klein, founder and CEO of Loyalty Builders. “Cross-sell is asking a customer to buy something new from you, but before you can make a relevant offer you need good information about the customer’s wants and needs. And customers who buy a variety of products nearly always have higher loyalty scores, making them a more valuable asset to any marketer.”

Loyalty Builders’ Cross-sell Opportunity Analysis examines customers’ transaction data and predicts what they are likely to buy in the near future. It delivers three measures of cross-sell opportunity:

A cross-sell profile of an entire customer population that shows the size of the cross-sell opportunity for the business as a whole
A table laying out cross-sell product predictions for every customer so a marketer knows what to offer each customer (whether a business has 5,000 or 5,000,000 customers)
An analysis of campaign results to prove the success of the analysis, after a marketing campaign has been run
All the deliverables that are part of the Cross-Sell Opportunity Analysis are now available as a one-time service for a one-time fee of $4,500, with no further obligation.

“Our clients learn how to generate new business from their customers with this analysis,” says Klein. “If you’re successful at cross-sell you’re actually broadening customer shopping baskets,” he said. “Up-sell maintains the revenue stream, but cross-sell is the best way to grow it.”

For more information on the Cross-Sell Opportunity Analysis service, visit https://www.loyaltybuilders.com/solutions/services/cross-sell-opportunity-analysis

About Loyalty Builders – Loyalty Builders was founded in 1999 to help businesses gain more revenue from their customers. The company’s customer analytics SaaS solution, Longbow 2.0, uses customer transaction data to give marketers actionable, individualized customer insights. This leads to more efficient use of marketing dollars, higher response and retention rates and increases in revenue.

Learn more at www.loyaltybuilders.com or follow them on Twitter (@loyaltybuilders).

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