Loyalty Builders Debuts Longbow, Defines Next Generation of Direct Marketing

PORTSMOUTH, New Hampshire – April 14, 2008 – Predictive marketing experts Loyalty Builders today announced Longbow, a next generation Web-based direct marketing service that lets marketers quickly and easily predict future buying behaviors of their customers using powerful mathematical marketing techniques.

Longbow allows marketers to manage a full range of direct marketing tasks from their desktop using an easy-to-use interface to upload customer data, analyze the data, segment and select target lists, design direct marketing tests and create direct marketing campaigns including variable content email and print integration.

At the core of Mathematical Marketing is the process of targeting customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement. Harnessing all these aspects of Mathematical Marketing, Longbow requires no IT infrastructure and can analyze a company’s data often in a matter of hours depending on the amount of data.

Loyalty Builders Debuts Longbow
“Longbow provides an opportunity for every marketer to get more sophisticated about their direct marketing programs,” said Mark Klein, Loyalty Builders Founder and CEO. “Never before has it been so easy for marketers to analyze their customer base, predict future behaviors and design efficient direct marketing programs. In fact, for many marketers, predicting customer behavior has not been possible at all until now. This will be a powerful competitive advantage for those who use it.”

Prior to Longbow, marketers would have to employ expensive and time consuming enterprise level software and consultants to glean information about their customers’ behavior – spending hundreds of thousands of dollars and weeks of time. For most SMB marketers, this was not an affordable option. Longbow, a true zero footprint Web 2.0 application, is the first affordable and easy-to-use option for these users. With Longbow, marketers can automate marketing tests to improve response rates, increase revenue from marketing campaigns, identify potential defectors and implement marketing campaign management techniques to measure sales success and marketing ROI.

With the advent of Web analytics, marketers have been focused on harnessing these powerful and low cost ways of predicting customer behavior in their customer acquisition efforts. With Longbow, marketers now have the first powerful and low cost way to harness similar behavioral targeting for their existing customer marketing efforts.

Pricing and Availability

Longbow is available immediately at www.longbowdirectmarketing.com . Longbow pricing is based on a pay-as-you go model starting at $0.10 per downloaded record, less for higher volumes. Clients can upload as much transaction data as they wish (the more transactions uploaded the better the predictive accuracy), analyze their customer base, develop campaigns and view a full range of detailed reports at no cost. Clients can also choose a support plan according to the level of support desired ranging from “do-it-yourself” to “dedicated account management.”

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information about Loyalty Builders, please visit www.loyaltybuilders.com. For more about Longbow please visit www.longbowdirectmarketing.com.

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