Loyalty Builders’ CEO Offers In-Person Review of Longbow Customer Report Card at DM DAYS

PORTSMOUTH, New Hampshire – May 30, 2008 – Predictive marketing experts Loyalty Builders today announced a special invitation for attendees of DM DAYS New York Conference and Expo which is being held June 10-12 at the Javits Center in New York City. Any business that uploads their transaction data for the free Longbow Customer Report Card by June 3 may sign up for a private session at DM DAYS with Loyalty Builders’ CEO Mark Klein to review the results.

The Longbow Customer Report Card gives marketers a snapshot analysis of their existing customers and products, presenting near term revenue and direct marketing opportunities that traditional customer segmentation methods do not provide. The report card includes metrics and revenue opportunities for new and existing customers organized in a dashboard format. It identifies opportunities for cross sell and upsell campaigns and identifies revenue at risk due to possible customer defection. It also shows a customer loyalty analysis for all customers organized by deciles and graphical maps of customer behavior.

The Customer Report Card is generated by Loyalty Builders’ next generation direct marketing system, Longbow. Based on Loyalty Builders’ powerful mathematical marketing techniques, Longbow allows marketers to manage a full range of direct marketing tasks from their desktop using an easy-to-use interface. These include the ability to upload customer data, analyze and model the data, segment and select target lists, design direct marketing tests and manage marketing campaigns including print and variable content email integration. Longbow includes powerful predictive analytics and also multivariate testing capabilities.

“Longbow is an amazing next generation direct marketing system so we wanted to come up with an equally amazing offer to catch people’s attention,” said Mark Klein, Loyalty Builders Founder and CEO. “How often does a marketer get a chance to have their transaction data analyzed with predictive analytics for free and then get to review the results with the CEO of the company that analyzed the data?”

The Free Customer Report Card requires that the prospect upload transaction and products data. Customer information is not required but for meaningful results the business must have at least 1,000 customers and a median number of transactions per customer greater than one. The more data uploaded, the greater the prediction accuracies. The upload is fully secure, the transmission is encrypted and when the data is stored on Loyalty Builders’ servers, it is also encrypted. Free support is also available.

About Mathematical Marketing
At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement. Harnessing all these aspects of Mathematical Marketing, Longbow requires no IT infrastructure and can analyze a company’s data often in a matter of hours.

About Longbow
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers. Harnessing powerful predictive analytics, it allows a marketer to manage a full range of direct marketing tasks without IT assistance.

About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information please visit www.longbowdirectmarketing.com.

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