Loyalty Builders’ CEO Offers In-Person Review of Customer Transaction Analysis at NCDM

Any business that uploads their transaction data for the free Longbow Customer Report Card by December 1st may sign up for a private session at the NCDM with Loyalty Builders’ CEO Mark Klein to review the results.

Portsmouth, New Hampshire (Vocus) November 18, 2008 – Predictive analytics and multivariate testing experts Loyalty Builders today announced a special invitation for attendees of the National Center for Database Marketing which is being held December 8-10 at the Gaylord Palms Resort in Orlando, Florida. Any business that uploads their transaction data for the free Longbow Customer Report Card by December 1st may sign up for a private session at the NCDM with Loyalty Builders’ CEO Mark Klein to review the results. Loyalty Builders will be exhibiting in booth 320.

The Longbow Customer Report Card gives marketers a snapshot analysis of their existing customers and products, presenting near term revenue and direct marketing opportunities that traditional customer segmentation methods do not reveal. The report card includes metrics and revenue opportunities for new and existing customers organized in a dashboard format. It identifies opportunities for cross sell and upsell campaigns and identifies revenue at risk due to possible customer defection. It also shows a customer loyalty analysis for all customers organized by deciles and graphical maps of customer behavior.

The Customer Report Card is generated by Loyalty Builders’ next generation direct marketing system, Longbow. Based on Loyalty Builders’ powerful Mathematical Marketing techniques, Longbow allows marketers to manage a full range of direct marketing tasks from their desktop with an easy-to-use interface. These tasks include the ability to upload customer data, analyze and model the data, segment and select target lists, design direct marketing tests and manage marketing campaigns including print and variable content email integration. Longbow includes powerful predictive analytics and also multivariate testing capabilities.

“Longbow is an amazing new breed of direct marketing system so we wanted to come up with an equally amazing offer to catch people’s attention,” said Mark Klein, Loyalty Builders founder and CEO. “How often does a marketer get a chance to have their transaction data analyzed for free and then get to review the results with the CEO of the company that analyzed the data?”


The Free Customer Report Card requires the prospect upload transaction and product data. Customer information is not required but for meaningful results the business must have at least 1,000 customers and a median number of transactions per customer greater than one. The more data uploaded, the greater the prediction accuracy. The upload is fully secure, the transmission is encrypted, and when the data is stored on Loyalty Builders’ servers, it is also encrypted. Free support is also available.

About Mathematical Marketing

At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement.

About Longbow

Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers. Harnessing powerful predictive analytics and multivariate testing capabilities, it allows a marketer to manage a full range of direct marketing tasks without IT assistance.

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information about Longbow please visit www.longbowdirectmarketing.com.

For more information on the “free analysis and CEO Review” please email longbow@loyaltybuilders.com .


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