Loyalty Builders CEO Mark Klein to Present Virtual Seminar on Mathematical Marketing for the Direct Marketing Association

Mark Klein, founder and CEO of Loyalty Builders, will host a Direct Marketing Association (DMA) Virtual Seminar entitled "The New Rules of Mathematical Marketing" on August 19 from 1-2 PM ET, featuring the new techniques and processes of Mathematical Marketing.

PORTSMOUTH, NH – July 21, 2008 — Mark Klein, CEO and founder of predictive analtyics provider Loyalty Builders will host a Direct Marketing Association (DMA) Virtual Seminar entitled “The New Rules of Mathematical Marketing” on August 19 from 1-2 PM ET. During the seminar, Klein will discuss the new techniques and processes of Mathematical Marketing and give examples of how businesses of all sizes have utilized Mathematical Marketing to improve direct marketing campaigns.

Mathematical Marketing is the extended process of marketing to existing customers based on a scientific understanding of how their past behavior predicts their future purchases, using techniques such as predictive analytics, behavioral targeting and tracking, multivariate testing and what-if analysis. Using these tools, marketers are able to determine when a customer is likely to buy, what they are likely to buy and who is at risk of defection.

In this interactive, hour long presentation, Klein will offer particpants insight into:

-How new scientific techniques, improved analytics and advances in mathematical tools have made it
possible to target customers with much greater precision than before

-How to apply Mathematical Marketing techniques to their own direct marketing campaigns

-How to use factorial design testing (multivariate testing) to consistently improve campaign revenue and
response rates

“Marketers are too focused on customer acquisition,” says Klein. “With Mathematical Marketing techniques and a focus on existing customers, marketers can more easily gain competitive advantage and improve the bottom line.”

To learn more or register for the seminar visit:
http://www.the-dma.org/virtualseminars/mathematicalmarketing/index.shtml.

About Mark Klein
Mark Klein combines his background in the sciences with his entrepreneurial spririt to push the limits of modern-day marketing. He is a serial entrepreneur – Loyalty Builders is his fourth company. Prior to his business efforts, Klein taught and researched theoretical physics at universities including Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a Ph.D. in physics from Indiana University. He recently published his first novel and an eBook on Mathematical Marketing.

About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.

Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise. Mathematical and direct marketing services are available on a custom basis or through a new SaaS offering, Longbow. For more information, please visit www.longbowdirectmarketing.com.

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