Loyalty Builders Announces Mathematical Marketing eSeminar Series

The series is targeted to marketers who are interested in adopting new and powerful tools and techniques to increase marketing ROI and move closer to true 1 to 1 marketing practices.

PORTSMOUTH, NH — October 27, 2008 — Predictive marketing and multivariate testing experts Loyalty Builders today announced a Mathematical Marketing eSeminar series. The series is targeted to marketers who are interested in adopting new and powerful tools and techniques to increase marketing ROI and move closer to true 1 to 1 marketing practices.

The eSeminars are free and designed to help marketers improve the results of direct marketing campaigns to existing customers. Content is largely non-commercial and based on several years of experience working with both B2B and B2C companies.

The eSeminars are designed for marketers and do not require math knowledge. Most are at an intermediate level while some are basic or advanced. The series includes:
• Become a Customer Genius
• Introduction to Mathematical Marketing
• How to Segment a Customer Population
• Tools for Customer Retention
• Using Behavior Maps to Understand Customer Segments
• Introduction to Predictive Analytics
• How to use Multivariate Testing with Direct Marketing Campaigns

“Anyone who attends this webinar series will be sure to change their marketing practices,” said Mark Klein, Loyalty Builders’ founder and CEO. “Powerful mathematics in an easy-to-use form are now available to any size company to improve marketing performance.”

Visit the Longbow Website for webinar information and signup.

About Mathematical Marketing
Mathematical Marketing is the process of marketing to existing customers based on a scientific understanding of how past customer behavior predicts future purchases. Key elements of the process include behavioral tracking, predictive analytics, behavioral targeting, testing, what-if analysis and results measurement.
New developments that enable Mathematical Marketing include software as a service delivery, visual math, faster algorithms and new test design methodology. Now that marketers have the ability to use these tools, more powerful techniques can be use to create more effective customer marketing campaigns.

About Longbow
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of existing customers. Harnessing powerful predictive analytics, it allows a marketer to manage a full range of direct marketing tasks without IT assistance. Longbow’s targeting capabilities allow a marketer to move closer to true 1 to 1 marketing, targeting the right customer with the right offer at the right time.

About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information please visit www.longbowdirectmarketing.com . ###

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