Loyalty Builders Announces eSeminar on Predicting Customer Behavior
The eSeminar will be held Wednesday, January 21 at 2 PM ET and will focus on how to predict customer behavior with predictive analytics and use those predictions to increase revenue from marketing campaigns.
Portsmouth, NH (Vocus) January 16, 2009 — Predictive marketing and multivariate testing experts Loyalty Builders today announced an eSeminar entitled, “Predicting Customer Behavior”. The eSeminar will be held Wednesday, January 21 at 2 PM ET and will focus on how to predict customer behavior with predictive analytics and use those predictions to increase revenue from marketing campaigns.
Attendees will learn:
• How to make more money from every marketing campaign
• Four common mistakes when predicting customer behavior
• How to create personalized offers that will build revenue
• How to use cross-sell predictions to capture larger share of wallet
• How to predict the likely next purchase for one- and two-time buyers
• Which at-risk customers are most worth rescuing
• The most useful predictions for catalogers
This eSeminar is one of seven in a comprehensive eSeminar series on customer marketing topics using proven Mathematical Marketing techniques. The series is targeted to marketers who are interested in adopting new and powerful tools to increase marketing ROI and move closer to true 1 to 1 marketing practices.
The eSeminars are free and designed to help marketers improve the results of direct marketing campaigns to existing customers. Content is largely non-commercial and based on substantial experience working with both B2B and B2C companies.
“In this business environment, marketers are looking hard for new ways to achieve revenue goals,” said Scott McComsey, Loyalty Builders’ CMO. “This eSeminar will arm marketers with a powerful set of techniques to make their customer marketing more efficient.”
About Mathematical Marketing
At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement.
Longbow is a web-based direct marketing system that enables precise targeting of existing customers. Harnessing powerful predictive analytics and multivariate testing capabilities, it allows a marketer to manage a full range of direct marketing tasks including targeting and segmentation, campaign management and email integration.
About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
For more information on this eSeminar visit the Predicting Customer Behavior eSeminar signup page or www.longbowdirectmarketing.com.