Loyalty Builders and B2B Contact alliance marries predictive analytics and lead generation
Predictive marketing experts Loyalty Builders today announced a strategic alliance with B2B Contact, a leading outsourced sales and marketing firm focused on turning prospect data into qualified leads. Using Longbow, Loyalty Builders’ direct marketing and predictive analytics SaaS, B2B Contact will be able to perform outbound marketing and sales campaigns at the highest levels of targeting precision and messaging personalization.
PORTSMOUTH, NH—July 31, 2008— Predictive marketing experts Loyalty Builders today announced a strategic alliance with B2B Contact, a leading outsourced sales and marketing firm focused on turning prospect data into qualified leads. Using Longbow, Loyalty Builders’ direct marketing and predictive analytics SaaS, B2B Contact will be able to perform outbound marketing and sales campaigns at the highest levels of targeting precision and messaging personalization.
Longbow will enable B2B Contact to target those customers most likely to buy and know what product or services they are most likely to buy. They will also be able to target those customers at risk of defecting. The resulting solution is “predictive demand generation”: B2B Contact will be able to deliver extremely efficient cross sell, up sell and win back campaigns for its clients.
“B2B Contact is creating unique value and real differentiation” said Ian Watters, Loyalty Builders’ VP of Client Services. “Their predictive demand generation solution sets them apart from other outbound sales and marketing providers.”
B2B Contact has trained Longbow professionals on staff and has already begun delivering its predictive demand generation solution to high profile clients.
About B2B Contact
B2B Contact, based in Raynham, Ma, is an outsourced sales and marketing firm that transforms prospect data into qualified leads. They provide a full range of integrated sales and marketing services to deliver continually flowing pipelines of quality prospects.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of existing customers using powerful Mathematical Marketing tools such as predictive analytics and multivariate testing. Longbow allows a marketing person to manage a full range of direct marketing tasks without IT assistance including customer analysis, segmentation and targeting, campaign development, and email integration.
About Loyalty Builders
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
For more information please visit www.longbowdirectmarketing.com and www.b2bcontact.com .