Automating the “Last Mile” to 1:1 Offers that Lift Revenue and Loyalty

PORTSMOUTH, NH — April 27, 2016 – Loyalty Builders, where predictive customer analytics lifts revenue through personalized marketing, is presenting a webinar hosted by the Direct Marketing Association. On Thursday, May 5, Automating the “Last Mile” to 1:1 — Offers that Lift Revenue and Loyalty will guide marketers on a clear, high-ROI route to reaching individual customers with recommendations that work.

Despite marketing automation efficiencies in “how” and “when” companies reach their customers, research shows that “what” is far more important. But — knowing exactly what offer is most likely to motivate each individual customer to buy has been hard to solve reliably and affordably. Learn about techniques to automate this “last mile” in marketing.

Attend to Learn:

  1. Proven approaches to “personalize” marketing across channels.
  2. The true cost and complexity of predicting customer purchases and making relevant offers at the individual level.
  3. Automated techniques and step-by-step approaches that keep it simple, repeatable and effective.

What: Automating the “Last Mile” to 1:1 — Offers that Lift Revenue and Loyalty will consist of an hour session, including presentation followed by a Q&A.

Who: The webinar presenter will be Peter Moloney, Loyalty Builders CEO, whose expertise is built on a thirty year career as a marketing, corporate strategy, and technology investment executive, including over ten years as CEO/MD of marketing services and strategic advisory companies.

When: Webinar Date: Thursday, May 5, 2016

Where: Register here for this online webinar

About Loyalty Builders

Loyalty Builders, Inc.’s automated, affordable predictive analytics answers marketers’ Big Questions: When will each customer be ready to buy? Who’s increasingly loyal, who will defect? How much will each spend? What specific products is each customer likely to buy? Loyalty Builders lifts revenue through more relevant marketing, including 1:1 product recommendations — uniquely combining proven accuracy and revenue impact with the highest ROI. No new data sources, no data integration projects, no new platforms, no modeling skills required; just smarter marketing. Learn more at or follow us on Twitter @loyaltybuilders.



Jim McNulty
StandPoint Public Relations

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