Pete Moloney in Total Retail — Retail CMOs Feel the Heat, Look to Data
The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn’t monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing teams are still way behind the curve on making better use of their data. For many retail marketers, getting data smart isn’t just good business; it’s quickly becoming a matter of survival.