News & Opinions

Retail Customers: They Are What You Analyze

Posted on September 26, 2016 by Peter Moloney

Retail marketers swept along with the big data wave hope that analyzing ever more variables will uncover hidden indicators: ones that provide more accurate predictions about which customers are ready to buy, what products are they likely to buy, what will they spend, and who will defect. As a result, marketers sometimes try to collect… Read More

Chief Marketer Features Pete Moloney Article – 4 REASONS TO MAKE PERSONALIZED MARKETING ANALYTICAL

Posted on September 20, 2016 by Loyalty Builders

Personalized marketing sounds a dream come true—if you can send each customer exactly the right message at exactly the right time that gets them to buy more, you will by definition maximize revenue. The trick, of course, is figuring out what message to send and when. For that, you need some sort of advanced analytics… Read More

“What” is Next for Marketing: Automating Customer Conversations

Posted on September 19, 2016 by Peter Moloney

A lot of marketing technology and work has gone into “how and when” to successfully reach customers. Maybe too successfully. These processes have been created then automated until they start to flood customers with messages coming from all different directions – too often messages that customers do not want. It’s time to take the conversation… Read More

Loyalty Builders Webinar: Effective Data-Driven Marketing When You Don’t Have Time for It

Posted on September 13, 2016 by Loyalty Builders

30 Minute Session Features Predictive Revenue Lift Solutions for Retail & CPG Marketers PORTSMOUTH, NH – September 13, 2016 – Loyalty Builders, where predictive customer analytics lifts revenue through personalized marketing, announces a webinar that will show time- and budget-strapped retailers, wholesalers, and CPG e-commerce and catalog marketers how to get consistent revenue lift from… Read More

Interview with Peter Moloney, CEO at Loyalty Builders

Posted on September 6, 2016 by Loyalty Builders

1. Could you tell me a little about your background and how you came to be the CEO at Loyalty Builders? I’ve worked in marketing positions at all levels since early in my career, and owned and a marketing services firm with many clients for over eight years. I helped bring to market several analytics… Read More

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