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		<loc>https://www.loyaltybuilders.com/blog/predictive-analytics-in-retail-case-202-improve-your-personalization/</loc>
		<lastmod>2021-07-13T18:50:08+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/interview-with-peter-moloney-ceo-at-loyalty-builders/</loc>
		<lastmod>2021-05-25T21:38:53+00:00</lastmod>
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		<lastmod>2021-05-25T21:38:46+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/what-is-customer-loyalty/</loc>
		<lastmod>2021-05-25T21:38:37+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/3-predictive-analytics-options-to-boost-retail-marketing-results/</loc>
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		<loc>https://www.loyaltybuilders.com/blog/retail-customer-analytics-the-dirty-little-secret/</loc>
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		<loc>https://www.loyaltybuilders.com/blog/customer-loyalty-its-all-about-the-customer/</loc>
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		<lastmod>2021-04-26T18:50:39+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/getting-to-the-second-sale/</loc>
		<lastmod>2021-04-26T18:49:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-personalization-conversation/</loc>
		<lastmod>2021-04-26T18:49:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-one-to-one-marketing-gap/</loc>
		<lastmod>2021-04-26T18:48:29+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-al-ries-challenge/</loc>
		<lastmod>2021-04-26T18:47:02+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/drowning-in-data-starved-for-knowledge/</loc>
		<lastmod>2021-04-26T18:34:51+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/long-on-analytics-advice-to-marketers-but-short-on-action/</loc>
		<lastmod>2021-04-26T18:28:00+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/the-magic-box-that-turns-1-into-10/</loc>
		<lastmod>2021-04-26T18:10:30+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/the-evolution-of-direct-marketing/</loc>
		<lastmod>2021-04-26T18:09:54+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/solving-an-age-old-problem/</loc>
		<lastmod>2021-04-26T18:09:01+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/data-driven-marketing-decisions-you-can-make-today/</loc>
		<lastmod>2021-04-26T18:08:18+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/how-good-are-you-at-keeping-customers/</loc>
		<lastmod>2021-04-26T18:06:55+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/when-attribution-becomes-guesswork/</loc>
		<lastmod>2021-04-26T18:06:20+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/what-keeps-mid-sized-retailers-up-at-night-or-should/</loc>
		<lastmod>2021-04-26T18:04:52+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/what-is-next-for-marketing-automating-customer-conversations/</loc>
		<lastmod>2021-04-26T18:04:47+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/urban-legends-in-marketing-analytics-predicting-the-future/</loc>
		<lastmod>2021-04-26T18:04:40+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/the-key-to-personalized-marketing-be-analytical-not-personal/</loc>
		<lastmod>2021-04-26T18:03:33+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/retail-customers-they-are-what-you-analyze/</loc>
		<lastmod>2021-04-26T18:03:26+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/personalized-marketing-is-not-selling-it-requires-scale/</loc>
		<lastmod>2021-04-26T18:03:19+00:00</lastmod>
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		<lastmod>2021-04-26T18:03:12+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/dynamic-attributes-of-smart-marketing/</loc>
		<lastmod>2021-04-26T18:01:56+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/automating-the-right-offer-taking-the-customer-conversation-to-the-next-level/</loc>
		<lastmod>2021-04-26T18:01:41+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/three-more-data-driven-marketing-decisions-you-can-make-today/</loc>
		<lastmod>2021-04-26T18:00:30+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/silencing-the-critics/</loc>
		<lastmod>2021-04-26T17:59:15+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-five-most-common-misconceptions-in-personalized-marketing/</loc>
		<lastmod>2021-04-26T17:50:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/new-white-paper-the-absolute-simplest-way-to-target-and-personalize-marketing-communications-for-extraordinary-revenue-lift/</loc>
		<lastmod>2021-04-26T17:40:03+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/attention-must-be-paid/</loc>
		<lastmod>2021-04-26T17:39:20+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/how-we-differ-from-real-time-experience-engines-and-why-you-should-care/</loc>
		<lastmod>2016-06-27T18:50:49+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/watch-pete-moloneys-dma-webinar-automating-the-last-mile-to-11-offers-that-lift-revenue-and-loyalty/</loc>
		<lastmod>2016-05-18T20:49:35+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-secret-to-cross-sell/</loc>
		<lastmod>2016-05-03T13:42:07+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/why-response-models-are-the-wrong-way-to-target/</loc>
		<lastmod>2016-05-03T11:16:23+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/what-to-do-when-you-know-what-your-customers-are-going-to-do-2/</loc>
		<lastmod>2016-05-03T11:07:30+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/overcoming-obstacles-to-relevant-marketing/</loc>
		<lastmod>2016-05-03T11:01:42+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/once-more-and-ill-scream/</loc>
		<lastmod>2016-05-03T11:00:29+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/customer-segmentation-and-customer-migration/</loc>
		<lastmod>2016-05-03T10:54:33+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/recognizing-the-elephant-in-the-room/</loc>
		<lastmod>2016-05-03T10:50:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/emails-cheap-but-ya-gotta-love-the-postman/</loc>
		<lastmod>2016-05-03T09:50:33+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/how-big-is-your-one-time-buyer-problem/</loc>
		<lastmod>2016-05-03T07:59:18+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-mathematization-of-marketing/</loc>
		<lastmod>2016-05-02T16:15:44+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/evolution-of-direct-marketing/</loc>
		<lastmod>2016-05-02T16:12:19+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/it-dont-mean-a-thing-if-it-aint-got-that-relevance/</loc>
		<lastmod>2016-05-02T15:45:11+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/pressreleases/loyalty-builders-launches-multivariate-testing-service-a-faster-easier-way-to-test-marketing-campaigns/</loc>
		<lastmod>2016-05-02T13:33:10+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/solving-the-one-time-buyer-problem/</loc>
		<lastmod>2016-05-02T13:32:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/true-one-to-one-marketing/</loc>
		<lastmod>2016-05-02T13:32:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/three-more-data-driven-marketing-decisions-you-can-make-today/</loc>
		<lastmod>2016-05-02T13:32:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/the-single-best-way-to-raise-response-rates/#new_tab</loc>
		<lastmod>2016-05-02T13:31:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/the-new-customer-analytics/</loc>
		<lastmod>2016-05-02T13:31:46+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/testing-individualized-marketing/</loc>
		<lastmod>2016-05-02T13:31:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/marketing-to-an-audience-of-one-a-loyalty-builders-capabilies-overview/</loc>
		<lastmod>2016-05-02T13:31:17+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/rfm-vs-loyalty-builders-modeling-2/</loc>
		<lastmod>2016-05-02T13:30:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/casestudies/retail-cataloger-mails-more-profitably-and-adds-almost-3m-revenue/</loc>
		<lastmod>2016-05-02T13:30:48+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/casestudies/11-direct-mail-generates-1m-new-revenue-for-consumer-services-company/</loc>
		<lastmod>2016-05-02T13:30:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/improve-customer-retention-with-an-early-warning-system/</loc>
		<lastmod>2016-05-02T13:30:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/how-to-grow-revenue-with-cross-sell/</loc>
		<lastmod>2016-05-02T13:30:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/i-know-your-business-is-different-so-what/</loc>
		<lastmod>2016-05-02T13:30:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/how-to-get-the-second-sale/</loc>
		<lastmod>2016-05-02T13:29:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/the-four-numbers-every-company-needs-to-know-and-that-most-dont/</loc>
		<lastmod>2016-05-02T13:29:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/cross-sell-opportunity-analysis/</loc>
		<lastmod>2016-05-02T13:28:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/whitepapers/a-step-by-step-plan-to-increase-customer-retention/</loc>
		<lastmod>2016-05-02T13:25:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/assessing-customer-retention/</loc>
		<lastmod>2016-05-02T13:24:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/business-benefits-of-customer-segmentation/</loc>
		<lastmod>2016-05-02T13:23:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/mid-size-retailers-even-up-the-odds/</loc>
		<lastmod>2016-05-02T05:06:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-devils-compact-in-customer-loyalty-programs/</loc>
		<lastmod>2016-04-29T09:27:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-fallacy-behind-break-even-point-strategy/</loc>
		<lastmod>2016-04-29T09:26:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/first-time-buyers/</loc>
		<lastmod>2016-04-29T09:24:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/post-test-power-analysis/</loc>
		<lastmod>2016-04-29T09:24:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/how-to-measure-marketing-effectiveness/</loc>
		<lastmod>2016-04-29T09:23:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/marketing-to-your-best-customers-when-business-stinks/</loc>
		<lastmod>2016-04-29T09:23:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/beware-of-the-cellophane-curtain/</loc>
		<lastmod>2016-04-29T09:23:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/let-the-bad-times-roll/</loc>
		<lastmod>2016-04-29T09:22:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/six-things-ive-learned-during-this-recession/</loc>
		<lastmod>2016-04-29T09:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/that-dammed-denominator/</loc>
		<lastmod>2016-04-29T09:21:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/distributor-customers/</loc>
		<lastmod>2016-04-29T09:21:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/acquisition-doesnt-end-with-the-sale/</loc>
		<lastmod>2016-04-29T09:19:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/a-must-read-report-for-savvy-marketers/</loc>
		<lastmod>2016-04-29T09:19:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-four-numbers-every-company-needs-to-know-and-that-most-dont/</loc>
		<lastmod>2016-04-29T09:18:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/customer-marketing-is-a-three-legged-stool/</loc>
		<lastmod>2016-04-29T09:18:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/what-marketers-want/</loc>
		<lastmod>2016-04-29T09:16:17+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/hunkering-down/</loc>
		<lastmod>2016-04-29T09:15:56+00:00</lastmod>
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		<loc>https://www.loyaltybuilders.com/blog/he-said-you-cant-measure-taste-i-said-want-to-bet/</loc>
		<lastmod>2016-04-29T09:15:01+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/new-customers-or-new-business/</loc>
		<lastmod>2016-04-29T09:14:12+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/my-dog-learns-faster-than-ibm/</loc>
		<lastmod>2016-04-29T09:13:46+00:00</lastmod>
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	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-data-wars/</loc>
		<lastmod>2016-04-29T09:13:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/true-confessions-the-conversion-of-a-non-believer/</loc>
		<lastmod>2016-04-29T09:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/youve-got-mail/</loc>
		<lastmod>2016-04-29T09:11:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/escape-information-poverty/</loc>
		<lastmod>2016-04-29T09:11:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-death-of-direct-marketing/</loc>
		<lastmod>2016-04-29T09:10:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/where-were-you-the-day-the-marketing-revolution-began/</loc>
		<lastmod>2016-04-29T09:07:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/personalization-prosperity/</loc>
		<lastmod>2016-04-29T09:07:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/what-if-you-cant-afford-predictive-analytics-in-your-marketing-budget/</loc>
		<lastmod>2016-04-29T07:53:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/5-data-driven-decisions-you-can-make-today-2/</loc>
		<lastmod>2016-04-29T07:52:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/predictive-analytics-ibm-finally-gets-the-memo/</loc>
		<lastmod>2016-04-29T07:52:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/marketing-creativity-what-it-looks-like-in-2015/</loc>
		<lastmod>2016-04-29T07:51:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/do-you-want-to-shop-where-they-analyze-your-eye-movements/</loc>
		<lastmod>2016-04-29T07:50:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/marketing-speak-that-makes-our-teeth-grind-at-night-find-your-best-customers/</loc>
		<lastmod>2016-04-29T07:49:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/marketing-speak-that-makes-our-teeth-grind-at-night-the-360-degree-customer-view/</loc>
		<lastmod>2016-04-29T07:49:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/taking-the-pain-out-of-personalized-marketing/</loc>
		<lastmod>2016-04-29T07:48:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/take-the-quiz-what-is-your-personalized-marketing-iq/</loc>
		<lastmod>2016-04-29T07:48:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/how-to-get-the-most-marketing-bang-from-data-you-already-have-easily/</loc>
		<lastmod>2016-04-29T07:47:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/an-infographic-the-top-ten-ways-loyalty-builders-outperforms-your-existing-customer-analytics-solution-for-targeted-marketing/</loc>
		<lastmod>2016-04-29T07:47:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/webinar-shows-how-to-raise-revenue-in-retail-with-guaranteed-lift/</loc>
		<lastmod>2016-04-29T07:47:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/why-arent-you-personalizing-your-marketing/</loc>
		<lastmod>2016-04-29T07:46:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/personalized-messaging-vs-personalized-marketing/</loc>
		<lastmod>2016-04-29T07:46:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/so-what-will-it-take-to-convince-you/</loc>
		<lastmod>2016-04-29T07:45:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/our-secret-sauce/</loc>
		<lastmod>2016-04-29T07:44:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/why-some-marketers-avoid-data-driven-marketing/</loc>
		<lastmod>2016-04-29T07:43:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/when-the-going-gets-tough/</loc>
		<lastmod>2016-04-29T07:43:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/personalized-marketing-shouldnt-be-personal/</loc>
		<lastmod>2016-04-29T07:43:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/simplifying-customer-analytics-for-personalized-marketing/</loc>
		<lastmod>2016-04-29T07:42:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-tricks-treats-of-personalized-marketing-a-halloween-inspired-infographic/</loc>
		<lastmod>2016-04-29T07:42:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-reluctance-around-personalized-marketing-a-loyalty-builders-infographic/</loc>
		<lastmod>2016-04-29T07:41:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/the-stone-age-didnt-end-because-they-ran-out-of-stone/</loc>
		<lastmod>2016-04-29T07:40:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/real-time-marketing-is-not-always-what-it-seems/</loc>
		<lastmod>2016-04-29T07:40:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.loyaltybuilders.com/blog/predicting-buying-behavior-seven-customers-worth-getting-to-know/</loc>
		<lastmod>2016-04-29T07:39:50+00:00</lastmod>
	</url>
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