Discover how to predict customer behavior and use those predictions to increase the revenue from your marketing campaigns.
Behavior maps are a powerful tool to give companies a high level view of their customers’ behaviors. This eSeminar emphasizes techniques that differentiate various customer segments.
This eSeminar explains several different segmentation techniques, including ones that use both traditional and non-traditional metrics.
This webinar is a brief introduction to the basic techniques of mathematical marketing, including behavioral tracking, predictive analytics, behavioral targeting, what-if analysis, testing, and measurement. Most techniques will be illustrated with case studies and customer data.
See how direct marketing campaigns are enhanced by a mathematical approach. Using case studies, you will learn how to track customer behavior, divide customers into segments for easier targeting, and test campaigns to improve response.
Yes, there is a fast, easy, affordable way to get dramatic lift in your direct marketing campaigns. It's called 'testing'. We'll show you the basics in this free, interactive eSeminar.
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