Longbow is an easy-to-use, browser-based, web application that marketers can use to generate campaign lists on their own. Longbow gives marketers access to all of the metrics produced for each customer by Loyalty Builders. It’s easy to target groups of customers and generate a campaign list formatted for execution by a marketing automation platform. The list can optionally include specific 1:1 product recommendations or offers to be made to each customer.
Intended for marketers responsible for executing campaigns, Longbow is a self-service alternative for creating campaign lists, rather than by request to Loyalty Builders or IT.