Services
Loyalty Builders consulting services help you harness the power of our analytics and the depth of our experience to get more revenue from your existing customers.
Account Management and Customer Service
One of Loyalty Builders strengths and differentiators is our approach to customer service. We dedicate a team of three experts to each customer to ensure we are delivering on all aspects of our customers’ needs. These people work closely with our customers on a regular basis and become extended team members for our customers to help strategize and achieve marketing and revenue goals.
• Account manager with marketing expertise
• Analyst/Mathematician
• Data Concierge
We take pride in our customers long-term success and you can count on us being there every step of the way!
Consulting Services
A typical strategic consulting engagement includes one or more of the following:
- Establish benchmarks for marketing activities
- Develop a systematic testing plan for direct marketing
- Create a custom segmentation of the customer population, with four to seven segments
- Work with client to build a marketing plan for each segment, with appropriate goals and outreach tactics
- Build and implement an early warning system to reduce attrition
- Design a measurement plan to track direct marketing activities
Marketing Services
- Existing Customer Marketing program - The set of analytical services, programs, and marketing campaigns used to drive revenue from all customers of record
- Customer retention resource center - The set of analytical services (especially risk score calculations), programs like Early Warning Systems, and marketing campaigns targeted at underperforming customers to keep them buying, to build customer loyalty and customer retention, and to deter them from defecting to a competitor
- One-time buyers program - Coordinated analytical services and marketing campaigns used to get one-time buyers to make a second purchase
- Testing programs - both one factor at a time (A/B testing) and multivariate testing
- Targeted marketing program - these programs combine purchase probability calculations and customer analytics to identify existing customers who are good candidates to buy a particular product or service in the near future
- Catalog marketing program - A set of analytical, outsourcing, and consulting services tailored to the needs of companies that reach customers primarily through print and online catalogs
- Customer Opportunity Report - an assessment report that aggregates purchase probabilities and calculates revenue opportunities and number of potential purchasers among existing customers for the sale of a company’s products and services
- Assessment Tools - Peter Drucker said "If you can't measure it, you can't manage it." See how to measure your own company's current marketing situation
Outsourcing Services
- Variable content email production
- Variable content print production
- Copywriting and collateral development
- Marketing campaign fulfillment services
- Direct marketing agency services—manage and execute entire campaigns from analysis to delivery
