Mathematical Marketing

Mathematical Marketing is the process of marketing to existing customers based on a scientific understanding of how their past behavior predicts future purchases.

Elements of Mathematical Marketing

• Behavioral tracking--transaction records are the input data
• Predictive analytics--predicts which customers are going to buy next, what they are likely to buy, and which customers are likely to defect
• Behavioral targeting
      Algorithms show marketers how to make the right offer to the right customer at the right time
• What-if analysis
      Predictive tools enable manipulation of target lists to achieve the best outcome
• Testing
      Expert systems for automated testing to determine best target groups and offers
• Results measurement
      Determine ROI to iterate methods to achieve maximum revenue
      “If you can’t measure it, you can’t manage it.” –Drucker

Loyalty Builders' is focused on using today's computing power with advanced mathematics to deliver a full suite of direct marketing services.  

More about Mathematical Marketing:

Visit the Features and Benefits page to find out more about the services offered that can increase your marketing efficiency.

Read an eBook on Mathematical Marketing by Loyalty Builders CEO, Mark Klein.

Join a non-commercial Facebook group on Mathematical Marketing.