Marketing Services

• Existing Customer Marketing program -The set of analytical services, programs, and marketing campaigns used to drive revenue from all customers of record
• Customer retention resource center -The set of analytical services (especially risk score calculations), programs like Early Warning Systems, and marketing campaigns targeted at underperforming customers to keep them buying, to build customer loyalty and customer retention, and to deter them from defecting to a competitor
• One-time buyers program - Coordinated analytical services and marketing campaigns used to get one-time buyers to make a second purchase
• Testing programs - both one factor at a time (A/B testing) and multivariate testing
• Targeted marketing program -these programs combine purchase probability calculations and customer analytics to identify existing customers who are good candidates to buy a particular product or service in the near future
• Catalog marketing program -A set of analytical, outsourcing, and consulting services tailored to the needs of companies that reach customers primarily through print and online catalogs
• Customer Opportunity Report - an assessment report that aggregates purchase probabilities and calculates revenue opportunities and number of potential purchasers among existing customers for the sale of a company’s products and services
• Assessment Tools - Peter Drucker said "If you can't measure it, you can't manage it."  See how to measure your own company's current marketing situation