Why you will love Longbow

You’ve never seen anything like Longbow. Never before has a full suite of individualized direct marketing capabilities and powerful mathematics been available in an affordable, easy-to-use web interface.

Here are 10 ways Longbow allows you to get more revenue from your existing customers faster, easier and more efficiently:

1. Web based

  • No IT infrastructure or personnel is required
  • Use  Longbow anytime, from anywhere

2. Ease of Use

  • It’s easy to upload customer, transaction and product data
  • Longbow’s interface is designed to be used by a marketing person, not a mathematician

3. Powerful customer analysis, segmentation and reporting

  • Loyalty Scoring: view your customers by future revenue potential
  • Predictive targeting: segment according to who will buy next and what products they’ll buy
  • Early warning system: know who is in danger of defecting and what revenue is at risk
  • Even segment by traditional RFM

4. Build campaigns based on customer segments and/or products

  • Up-sell campaigns
  • Cross-sell campaigns
  • Win-back campaigns

5. ”What if” scenarios

  • Adjust direct marketing campaign models and know results before you commit

6. Factorial design testing (multivariate testing)

  • Test multiple factors simultaneously

7. Email integration

  • Once you’ve set up an individualized direct mail campaign, email it from your browser with our email partner, Subscribermail

8. Affordable

  • Loyalty Builders offers its product through a software as a service (SaaS) model. Ensuring fast access to our solution and computing resources without having to make large upfront costs

9. Fast

  • Upload data, analyze it, and build a direct marketing campaign overnight

10. Campaign reporting

  • See how your direct marketing ampaigns actually performed