Marketing Analytics

Marketing analytics is the process of analyzing customer transaction data and turning it into actionable marketing intelligence that will always achieve better response rates and greater revenue than traditional campaign techniques.

Loyalty Builders’ marketing analytics includes these activities:

Automated Analysis

• Over the last decade, Loyalty Builders has automated the analytics process so analyses of customer data which once took weeks now takes days or even hours. Marketing campaigns can be in the field faster while the data is fresh.

Actionable Insight

• Loyalty Builders’ predictive analytics is focused on customers - which customers are going to buy in the near future, what they are most likely to buy, and which customers are at risk of defection. Loyalty Builders is unique in its ability to predict product probabilities (upsell) and affinities (cross-sell) for each individual customer. Targeted campaigns based on account-level insights generate response rates and revenue that keep marketers smiling.

Segmentation

• After analyzing and thoroughly reviewing transaction data, we segment customers into groups with actionable differences (Loyalists, Nurturers, Underperformers, Faders, and Win-backs). Predictive analytics based on customer behavior lead to campaigns that target customers with a high probability of buying.

Individualization

• No two customers are alike. So Loyalty Builders’ unique ability to build a marketing model for each customer is a spectacular advantage. Now, a marketer can create individualized direct marketing messages based on each customer’s needs and preferences. We can do it quickly, and at a fraction of the cost of enterprise level software that requires installation, maintenances, and dedicated staff.