Know when each customer will buy, what they will buy and who will leave
Longbow, our SaaS marketing campaign management and reporting tool makes enterprise-level analytics available to everyone. In addition to being one of the most feature rich solutions on the market, Longbow is also easy to use.
The Longbow interface utilizes tabs for easy navigation.
The heart of Longbow is the Target tab where you work with your analyzed data, set selection criteria to create prospect lists, download customer names that meet the criteria, and see the results of previous campaigns. As you adjust your criteria, Longbow shows the number of customers matching those criteria, the expected response rate and the expected revenue from your campaign. Now it's easy to do ‘what if’ campaign planning and behavioral targeting based on accurate predictive analytics.
Behind the scenes, Longbow uses Loyalty Builders' time-tested and proven algorithms to calculate the loyalty of each customer and predict what they will likely buy next. Using this data, Longbow is able to calculate purchase probabilities for most products, as well as a risk score measuring likelihood of a customer's defection. With this rich set of predictive metrics, companies are able to target different customer segments based on their expected future behavior. But don’t worry; we’ve hidden all of the math and algorithms. However, if you would like more detailed information on the product, read the Longbow FAQ.