Consulting

Loyalty Builders has been serving clients since 1999 with a full range of Mathematical Marketing services and related consulting. Many of our clients not only want to use the services but want assistance to know how to best apply them to their marketing strategies and campaigns.

We offer a full range of client management, mathematical and programming assistance to help any client realize the full potential of our Mathematical Marketing services.

Whether you are interested in ad hoc consulting services or a fully custom engagement please call Ian Watters, VP of Client Services at 603-610-8805.

Methodology

• Establish benchmarks for marketing activities, including a Marketing Effectiveness Score and a Customer Opportunity Report
• Design a measurement plan to track direct marketing activities
• Analyze customer behavior, including a Loyalty Score for each customer account, purchase probabilities for every customer for every product, and a Risk Score for each customer
• Create a custom segmentation of the customer population, with four to seven segments
• Work with client to build a marketing plan for each segment, with appropriate  goals and outreach tactics
• Develop a systematic testing plan for direct marketing
• Build and implement an early warning system to reduce attrition