Predictive Analytics Services

Purchase probabilities

• Cross-sell programs--calculating purchase probabilities for the products a customer is likely to buy that they have not purchased previously

• Up-sell programs--calculating purchase probabilities for the products a customer is likely to buy that they have purchased previously

Customer analytics

• Customer Lifetime Value—calculating the future revenue a company will receive from a customer. We predict a lifetime value for each customer based on their past buying behaviors, so marketers can know the net present value of future purchases by a customer.  This allows a marketer to differentiate marketing strategies based on future value.
• Customer metrics—Loyalty Score, Risk Score, Likely Buyer Score, Category Score

Customer segmentation

• Dividing the customer population into groups with similar buying behavior, based on calculated scores for key metrics
• Visit the Customer Segmentation Resource Center for tools and techniques